MUSCAT, Oman, Aug. 2, 2021 / PRNewswire / – Taking the art of Arab fragrance creations westward, Amouage, the independent global luxury fragrance space founded in Oman, has set its sights on the United States of America. with plans for the country. Amouage Americas, the House’s newly opened direct subsidiary, based on prestigious Broadway in New York City, will soon launch its new e-commerce order processing platform to serve the developing luxury fragrance niche market in the United States, which accounts for the largest percentage of the company’s business. 6 times increase demand online. Led by new Amouage Americas Senior Vice President Robert Sorce, Amouage will also identify a physical presence in major stores across the country.
“For more than two years, we have been executing a new strategy for our virtual presence, growing and building new relationships with the next generation of fragrance lovers. This year, we have energized this strategy, having recently moved to China and now to United States, while installing various structural adjustments to create the right functions to meet global demand for our products, adding a vertically incorporated product creation in Muscat, Oman, which does not guarantee any commitment to quality, “said Marco Parsiegla, Official Executive Director of Amouage. “The United States is thought to be a vital market for ultra-luxury and our projections are that it will eventually make up a third of our overall business. We look forward to installing a diverse team of exceptional industry professionals who will lead our quest to create true works. teachers and share them with our call to clients. “
Amouage has seen impressive expansion since unveiling its new strategy in 2020; its effects for the first part of 2021 more than double (106%) compared to the same era in 2020, and have increased by 20% compared to 2019. A highly sought after fragrance and not yet listed, the timely expansion de Amouage means it is in a position to satisfy the country’s growing appetite for rare, qualitative and sustainable fragrances. Known as “The Gift of Kings”, their repertoire of over 50 fragrances includes some of the world’s best and most outstanding fragrances, adding Reflection, Interlude, Honor, and The Renaissance Collection, not to mention the recently launched duo of strength, Boundless and Matériel, a tribute to their unwavering commitment to craftsmanship, quality and artistic integrity. Amouage is among the top 3 most sensitive players in the global ultra-niche segment and continues to set a precedent for olfactory innovation and fragrance art.
In the coming months, the logo will begin to roll out in the U. S. Usa, with a permanent presence in the most sensitive and ultra-niche perfume stores such as Nordstrom, Bergdorf Goodman, Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue. across a wide variety of prominent e-commerce platforms, Amouage is installing permanent store services at Nordstrom’s outlets in New York and Houston. In addition, a pop-up store concept will be created with Neiman Marcus in Houston, Atlanta, Bal Harbour and through the e-commerce channel. In the future, more openings will be maintained with key stores in key U. S. cities. U. S.
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SOURCE Amouage