PITTSBURGH, Aug. 3, 2021 (GLOBE NEWSWIRE) – NEP Group announced the launch of a new virtual production business segment, called NEP Virtual Studios, which brings together industry leaders combined in real-time production with the acquisition of Prysm Collective, Lux Machina and Halon Entertainment. As a component of this new venture, NEP welcomes an organization of world-class experts and talents , adding entertainment industry veteran Cliff Plumer to lead this new segment, Jeff Ruggels as Executive Vice President of Finance and Operations, Phil Galler and Zach Alexander as co-chairs of lux machina’s NEP business unit, Array and Daniel Gregoire and Chris Ferriter as executive creative director and president, respectively, of Halon NEP’s business unit.
With the rise of streaming facilities and consumers with not easy content at a faster speed than ever before, manufacturers are under significant pressure in terms of time and load to deliver. Virtual production processes allow administrators and artistic staff to “see” a scene complete with live computer-generated effects and innovations on set, and to reassemble, review virtual scenarios, replace lighting, adjust camera angles, etc. in situ. This ability to iterate shots interactively has reshaped the way films and exhibitions are made, accelerating collaboration and production and opening up new features and artistic solutions, while reducing prices and even the carbon footprint by reducing travel and the structure of physical sets.
At the same time that NEP pointed to opportunities to expand its existing virtual production business, Plumer formed a coalition of production and art generation specialists to provide an optimized virtual production solution. Prysm Collective has partnered with pioneers Lux Machina and visualization leader Halon Entertainment in this effort. , and is now partnering with NEP to drive the realization of strategic visions of NEP and Prysm within the industry and around the world.
“NEP Virtual Studios’ vision is the same as we have for our live streaming facilities and occasion businesses: to be the global leader in helping consumers and creators bring their content to life,” said Brian Sullivan, CEO of NEP Group. “” When we started talking to Prysm Collective, we were surprised at how much they were aligned with one of NEP’s top recent strategic goals of expanding the world’s leading virtual production company. It was transparent that registration to the forces would drive the way forward. for NEP, Prysm, Lux Machina and Halon together.
“We have already worked intensively with many other people in the new organization and we know how smart they are. Having Cliff and the Lux Machina and Halon organizations on board adds some of the highest skill experienced in the industry to our existing world-class employees, leading this charge into the future.
Plumer is well known and respected in the industry, with over 30 years of experience at the forefront of entertainment technology. He was CEO of Lucasfilm and the virtual effects studio Digital Domain and CTO of Industrial Light.
“I’m looking for a spouse to help evolve prysm collective’s vision, and I couldn’t have discovered a more ideal fit than NEP. One of the main obstacles to accelerating expansion in the virtual production sector is that the demand for either the scenarios and the apparatus needed to build them far exceeds supply, and joining forces with the NEP provides us with quick access to a large footprint and one of the most powerful production groups in the world and all the resources of the industry. ” , Plumer said.
Prysm Collective, Lux Machina, Halon Entertainment and NEP are significantly delighted with the integration of Unreal Engine. Prysm Collective is a recipient of Epic MegaGrant for creating virtual production workflows in the cloud; Lux Machina has built several LED scenes for Epic Games, in close collaboration with the developers of Unreal Engine on the new virtual production features; Halon is one of the first users of Unreal Engine for creating movie and television content in real time; and NEP has been Unreal Engine to serve consumers of streaming with real-time graphics for several years.
“This unification of incredible technical and artistic skill is a testament to the fundamental role of real-time generation in the long run of film and television production. The groups that combine today have been at the forefront of Unreal Engine storytelling for streaming, videos and immersive experiences, and we can’t wait to see what they’re going to create,” said Kim Libreri, chief technology officer at Epic Games.
Lux Machina is a leader in the progression and engineering of technical video responses for film and television, broadcast, live events and permanent installations, specializing in virtual production, behind-the-scenes visual effects, demonstration technologies and on-screen artistic responses. she is known for her pioneering paintings that facilitate virtual paint streams and level designs for The Mandalorian: Season 1, Solo: A Star Wars Story, The Oscars, The Emmys, League of Legends World Championship 2020 and many other film projects, television, live events, fashion showsArray eSports, and more.
“From the structure of the early LED stages that led to the widespread adoption of virtual production in entertainment by the industry, we have swathn upstream to fulfill the call of skill and generation that our team provides in this space. This agreement will allow us to expand globally and innovate new software and responses to streamline virtual production with the industry’s biggest influencers at our side. We have been working with NEP for many years and are very pleased to have the breadth of their technical and artistic resources,” he said. Galler.
Halon Entertainment is a full-service visualization company that provides animation, design, virtual art department, real-time responses, and physically powerful allocation control systems for clients to realize their artistic visions. contributed to the real-time viewing of productions such as The Mandalorian: Season 1, The Batman, Suicide Squad, and many other game, movie, and television productions.
“As one of the first artistic corporations to specialize in film, television and gaming visualization, we were well placed to make the leap into real-time paint streams,” gregoire explained. “Our paintings in virtual production and the provision of the virtual art branch has skyrocketed in the more than two years. Partnering with Lux, Prysm and joining nep’s circle of family members is incredibly exciting and we look forward to helping outline how the next generation of content creation will evolve. “
NEP has demonstrated experience in generating demonstrations and many facets of virtual production, as well as the largest footprint and intensity of demonstration functions in the world, with an existing stock of approximately 60,000 square meters of LEDs and operations in 25 countries. a great opportunity and, in combination with his personal justice spouse The Carlyle Group, NEP is committed to making an investment in the deployment of new cloud-based workflow products and a global network of steps to strengthen its presence in the cinema. TV entertainment market.
About the NEP
NEP Group is the spouse of the world’s leading generation of content creators. For more than 35 years, we have been delivering state-of-the-art products and facilities that enable our consumers to create, manage, and display their content to the world, anywhere, anytime, and on any platform. As a trusted spouse working on some of the largest productions in the world, NEP offers a complete set of comprehensive answers, from content capture to distribution, adding a developing portfolio of cloud-based, software-based transformational technologies. and virtualized. Our live production responds to diversity, from audiovisual installations and live audience enhancements to classic outdoor broadcasting and centralized and cloud production. NEP’s virtual production responses start at the artistic level and end with exceptional execution in ICVFX, augmented reality, LED levels, and more. Additionally, our media processing responses provide the equipment and products that our consumers want to ingest, edit, store, search, manage, and distribute their virtual assets to rights holders on multiple platforms.
Headquartered in the United States, NEP operates in 25 countries with more than 4,000 employees. Together, we have supported productions in more than a hundred countries on seven continents, and we continue to grow. The diversity of our clients from leaders in sports, music, film and television, to major corporate brands, agencies, new owners and content creators from around the world. Discover how our consumers bring their artistic visions, content, live sports and entertainment to life in nepgroup. com.
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