“We may have simply tried to do it organically, but we perceive, especially in Europe, that the market in each country is different and will have to be respected. And it’s not that easy; we want to perceive what each one’s desires are. “One of those markets is,” Phil Schraeder, managing director of contextual virtual advertising company GumGum, said of the deal he just entered into: the acquisition of Amsterdam-based JustPremium, an artistic generation and a media company that will make a contribution. to the external expansion of GumGum, specifically in European markets.
