The summer of 2021 has been eventful for sports publications with Euro 2020, the America’s Cup, the Tokyo Olympics, the NFL Finals, the Tour de France, Wimbledon, F1, the departure of Messi and Ramos from Barcelona and Real Madrid. . . and a heartbreaking window of football plays, with Mbappe’s move to the Bernabeu frustrated, Camivinga’s move to Madrid and Griezmann’s return to Atletico Madrid. of audience milestones and confirmation of the newspaper’s leadership in the global Spanish-language sports market.
These strong audience figures were shown through the July report from Comscore, the official advertising market position measurement company. As. com occupies for the moment the first position in the Spanish rating, according to the Spanish newspaper 20 Minutes, with a total of 19. 2 million exclusive users, one million more than Marca (18. 2). PRISA Media’s sports media is also ahead of Marca in the US. In the US, as has registered 23. 6 million exclusive users and ranks fifth in the ranking of all languages of sports media internet sites (excluding league sites and video aggregators). Brand 12th with 11. 9 million exclusive users. In addition, AS continues to occupy the first place in Colombia and Peru (only knowledge of PC), it is time in Mexico and Chile and third in Argentina.
July was a smart month for audiences in all editions of AS, setting a number of records, according to Adobe Analytics, including a remarkable 133 million exclusive users worldwide, and records set in the United States, Mexico, AS English and Meristation, AS’s video game site. The cycling segment also had its most productive audience for Tour de France politics. These records came on the heses of June’s record for the largest daily audience on record: 14. 5 million.
Readers continued to rely on AS in August for incisive and up-to-date sports news, registering 122. 4 million exclusive users and the number of page views, according to Adobe Analytics, making it the thirteenth month with over a hundred million exclusive users. The Olympics and the final of the football movement market saw AS set new video audience records, in the app and in sections such as Football, Real Madrid, Barcelona and other sports.
This summer, AS presented Stories, a new narrative format imported from social networks, to narrate occasions directly and visually. The stories covered several occasions, adding the Euro 2020, the Olympic Games and the start of La Liga in Spain. The virtual consultancy of LaLiga Santander and Smartbank 2021-22 has also been created in this format with positive results.
In addition, in June, AS los angeles launched ‘Los último de los angeles lista’ (Last on the list) the first podcast of the AS Audio project, co-produced with Podium Podcast and presented through Javier Aznar and Enrique Ballester, who temporarily discovered his plos angelescente in the most sensitive of the listening lists on Spotify and Apple.
AS began its foreign expansion in 2013 and has nine virtual editions (Spain, America, Chile, Colombia, Mexico, Peru, Argentina, Latin America and English of the United States) with a notable concentration in Latin America. To date, 70% of the sites ‘ the public is located outdoors in Spain.