Hi, I’m Amanda Perelli and welcome to Insider Influencers, our weekly roundup of influencers, creators, and social media platforms. Subscribe to the newsletter here.
In this week’s edition:
15 LA MEDIA BEGINNINGS are shaping up and tech
How student-athletes become micro and nano influencers
Why a Google developer gives up their task to an influencer
And more, TimTheTatman leaving the last big income from Twitch and Pearpop.
Send your to aperelli@insider. com or send me a DM on Twitter to @arperelli.
Attention Silicon Valley: Los Angeles is a hotspot for startups. In the past year alone, investors have invested $195 million in Los Angeles corporations transforming entertainment and media.
My colleagues Dan Whateley and JP Mangalindan settled on the 15 most sensible startups that are reinventing the worlds of entertainment and technology, and explained to their executives their missions, as well as why the launch in Los Angeles is a “no-brainer,” according to Moment. Arjun Mehta, executive director of the House of Representatives, said.
Here is a review of the list:
Creator is a new production studio and streaming platform that generates high-end on-demand videos for content creators and classic Hollywood talent.
With significant funding, Genies is helping celebrities and influencers create virtual versions of themselves for fans.
Here is the full list of the 15 startups that make up the industry.
A style of OnlyFans demands the Unruly Agency to control social networks.
Here are some key aspects of the combination:
He claims That Unruly “secretly took nude photographs” while the style converted a photo shoot.
The style also claims that when she tried to end her date with Unruly, the company posted a nude photo of her on OnlyFans.
The style “suffered serious emotional, intellectual and intellectual problems” in the face of the lawsuit.
Read more about theArray, which is the moment presented against Unruly this summer through an OnlyFans model.
Thanks to the replacement of name, symbol and likeness regulations, student-athletes enter money and move their celebrity from the box to social media.
Dan Whateley and I spoke with industry experts who said the NIL campaigns on Twitter and Instagram were focused on niche audiences and local brands, given that the more than 460,000 school athletes in the U. S. were not involved in the U. S. USA They largely have a smaller audience than social media stars.
“These small deals, while possibly of reduced economic value, can go a long way for those student-athletes,” said Christopher Aumueller, CEO of FanWord, the newcomer to athlete marketing and lopass development.
Learn more about how athletes perform on social media and what those athletes look like.
Melissa Ong, through her username “chunkysdead,” is a comedian on TikTok who has more than 3. 8 million followers.
Kylie Robison spoke with Ong, who shared her story to fame on TikTok, and how her new social media career has proved more rewarding than her paintings on Google.
A look at what Ong had to say:
His new career is only more satisfying, Ong told Insider, but also more lucrative.
He has participated in paid partnerships on TikTok and Instagram with brands such as Mercari and FabFitFun.
Learn about the former Google engineer, now a full-time TikToker, here.
Share capital
Powerful moves
Two professional streamers leave Twitch to receive exclusive streams with YouTube Gaming. TimTheTatman told Insider that the move would allow him to spend less time streaming and more time with his family.
What is the trend
Insider Intelligence predicts that the number of paid virtual audio subscribers in the U. S. will be the same as a source of paying audio. USA It will reach 121. 9 million this year, 11% more than in 2020. Read the full report here.
Every week, we highlight a hashtag on TikTok, according to the knowledge provided through Kyra IQ.
This week’s hashtag: #hesallthat
Percentage increase: 9. 662%
The latest viral trend is prompting users to analyze the Netflix movie, which features TikTok author Addison Rae. The film is a Gen-Z remake of the popular 1999 film “She’s All That”,” and has a pitiful audience score of 26% on Rotten. Tomatoes.
Twitch star Pokimane, 25, on her way to online fame and sequel (Wired’s Cecillia D’Anastasio)
YouTuber Zach “ZHC” Hsieh says he sought to be a Marvel comedic artist before noticing online (Inside Edition’s Leigh Scheps)
TikTok launches a new tool for brands to paint with their influencers (Sarah Perez of TechCrunch)
And before you go, check out the songs on TikTok this week to upload them to your playlist. The knowledge was gathered through UTA IQ, the research, research and virtual strategy department of united Talent Agency.