In this week’s SportsMoney Playbook: Crypto’s arms race drives a boom in sports sponsorship, Maxim is in sports, and a new NASCAR track is in the spotlight. Also: American investors are piling up in the Italian Serie A, do they have the patience for it??
As cryptocurrency corporations seek to succeed among the general public, some platforms are spending heaps of millions of dollars to sponsor athletes, teams, stadiums, and even leagues in an effort to attract new fans. “It looks like an arms race for user acquisition,” one expert tells us.
Maxim is the latest media company to enter sportsArray with its online platform that is now expanding to a state of the moment. Meanwhile, MaximBet offers NIL marketing donations to all Colorado NCAA female athletes over the age of 21, whether they play in Division I, II or III. .
TravisMathew, which is rarely a golf brand with much precision, is succeeding in its niche by bridging functionality and casual, with sales up a hundred percent since 2019.
IndyCar released its 2022 calendar, and it contained an unpleasant wonder for fans. NASCAR, meanwhile, has announced its own list of races, with a new track joining the Cup Series, one of the country’s busiest tracks, known for its fast and fierce races.
After making the jump from Nasautomobile to IndyCar, Jimmie Johnson is still learning to race again, but has progressed. “I have a concept of where the car is under me,” he tells us.
LSU gymnast Olivia Dunne, already a reference in the nascent NIL college sports market, is one of the sports partners of a plant-based wellness company, which, among the others, receives inventory characteristics in addition to cash and product.
Using knowledge analytics and synthetic intelligence, a software company provides golf club brands with the equipment to automate processes, accelerate prototyping, and refine their designs.
With a land acquisition agreement, the Bears have taken a step toward abandoning Soldier Field and downtown Chicago.
The Clippers have discovered a discoverer spouse for the Intuit Dome on a monetary platform that needs to help them make the arena greener. The Timberwolves have also discovered a new sponsor for their jersey patches.
The delta variant of Covid-19 is spreading across Australia, endangering ashes, the most prominent cricket competition.
Why U. S. investors are investing cash in Italy’s Serie A and why it’s a tough game
With 777 Partners’ deal last week to buy Genoa, six of the 20 Serie A clubs will be controlled through Americans, who can generate greater team ratings. But while many investors come from the world of personal equity and hedge funds, structural disorders in Italy mean it won’t be a quick change of an asset suffering. Learn more about the opportunity and threat to U. S. investors in Italian soccer.
Hot readings:
Misfits Gaming Group, owner of 3 esports teams, received $35 million in a circular directed through the corporate EW. valuations had stabilized, investors had cooled, and corporations were rushing to restart. See the full list, adding the team’s value of over $400 million.
“I love talking about the game, so if you ask me, I’m a wisdom ebook and I’m very willing to share it” – Osterman cat
Cat Osterman hangs up her cleats after a mythical run on the mound, but she absolutely doesn’t leave softball behind. a central organization to help gambling grow in low-income communities. “If it’s their dream, they’ll prepare for it,” he tells us. Learn more about Osterman’s softball adventure and plans for his act for now.
You can subscribe to SportsMoney Playbook here.
I am an associate editor covering the intersection of sports and technology. I wrote for CNBC. com, The Hockey News and Narratively.
I am an associate editor covering the intersection of sports, business, and technology. I CNBC. com began this adventure by covering a handful of New Jersey demons stranded in Albany during the NHL lockout in 2012. with stops to the rhythm of the Chicago Blackhawks, New Jersey Devils and New York Rangers. I graduated from Northwestern University’s Medill School of Journalism, where I majored in sports media.