Founded in 2004, the Category Management Association (CMA) provides centralized training, certification, and thought leadership in the field of category management. One of his key day-to-day jobs includes updating the official industry standard category management process (CatMan), which has been used through CatMan professionals across the field since the 1990s.
The last time CMA updated the CatMan procedure was in 2016, five years later it has come time to update the procedure again. Creation of CatMan 3. 0. The point of importance of omnichannel will encompass the organization and the retailer, however, it is a developing truth for all companies.
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