Every 4 years, millions of Olympic spectators around the world are captivated by the men and women who strategically glide 44-pound curly stones through a piece of ice to a giant porthole known as “home” with teammates enthusiastically sweeping their way to speed and direction.
In fact, another 7. 5 million people watched the men’s gold medal game at the 2018 Pyeongchang Olympics, where Team USA played the game for the men’s gold medal. USA He beat Sweden spectacularly to win the first U. S. gold medal. USA In this sport.
Ahead of the 2022 Olympics in Beijing, team U. S. athletes from The U. S. USA They will thank Columbia Sportswear, which is now welcome as USA Curling’s new multi-year sponsorship. while exercising and competing around the world for the upcoming Winter Games.
“Columbia’s point and commitment is fantastic,” said Jeff Plush, CEO of USA Curling. “Frankly, it’s going to be transformative for our organization. Partnering with an American company that has such a commitment to the functionality and quality of their product is fantastic for us and will pay off a lot in the years to come. “
Team USA USA He will launch his new competitive uniforms at Curling Night in America, a tournament featuring the United States, Denmark, Germany and Canada, which will air on NBC Sports Network on Sunday, September 19.
“We see this as an opportunity to bring many of our wonderful inventions to the team and showcase them on the ice, whether it’s a generation to keep other people warm or more comfortable,” said Columbia Brand President Joe Boyle. exclusive proposal for the generation of outdoor products that we can in fact be exclusive to what curling equipment can use, and we look towards the launch of an exclusive generation with the equipment during the next year and hope to wear it at the Beijing Olympic Games. “
Popular in Canada and throughout Europe, the interest and popularity of curling grew exponentially in the United States after the good fortune of the U. S. team. USA At the 2018 Winter Olympics. 3rd seed in the men’s four-team semi-final. The Americans defeated Canada 5-3, the protective gold medalist, before beating Sweden 10-7 to win gold.
As a result, the amount of viewership of the U. S. National Curling Championships Internet broadcast is expected to be the same as a result. USA It’s up 316% year-over-year, while curling clubs are popping up in cities from Orlando to Los Angeles, Austin, Texas and in between. oversees two hundred clubs across the country.
“There is no doubt that there is an appetite for our sport,” Plush said. “It’s our job, our duty and, frankly, the opportunity to make it more visual every year, not just for an Olympic year, and other people like Columbia are helping us do that. It changes the way other people see our sport, see our organization, and see those athletes. It’s very exciting for us. “
Team USA captain John Shuster, whose impressive double in the eighth final of the gold medal game helped the US. USA To change the opposite course to Sweden in 2018, he is excited about the idea of a logo like Columbia.
Like any other sport, curls require certain characteristics and characteristics of clothing for optimal functionality on ice. Shuster said pants that stretch in the 4 instructions and are neither too thick nor too thin are essential, while having heights that absorb moisture should also remain. cool, quiet and serene, especially globally like the Olympic Games.
“They make sure everything is up to the most productive criteria for us in terms of functionality on the ice,” said Shuster, who won bronze at the 2006 Turin Games. “Seeing the commitment they’ve made is different from anything I’ve noticed in my career, and it’s like a long career. I’m excited to race with a company with this point of commitment to athletes.
«. . . In addition to performing there, we need to put our game at its most productive whenever we have the opportunity to be in the spotlight. »
While U. S. curling groups are not very good at the same time. USA They know how they will dress in Beijing next winter, it remains to be seen who will wear precisely the new Columbia Sportswear team. USA They will be held November 12-21 in Omaha, Nebraska.
The Shuster team, consisting of John Shuster, Chris Plys, Matt Hamilton and John Landsteiner, will be one of six groups competing for the only coveted spot to constitute the United States at the Olympics on the men’s side, along with the Dropkin team (Korey Dropkin, Joe Polo, Mark Fenner, Tom Howell, Alex Fenson). the Brundidge team (Jed Brundidge, Evan Workin, Cameron Rittenour, Lance Wheeler, Nic Wagner), the Ruohonen team (Rich Ruohonen, Andrew Stopera, Colin Hufman, Kroy Nernberger and Phil Tilker) and two others that we will decide through the Trial Classification Series.
On the women’s side, the qualifiers to date are: Team Peterson (Tabitha Peterson, Nina Roth, Tara Peterson, Becca Hamilton, Aileen Geving), Team Christensen (Cory Christensen, Sarah Anderson, Vicky Persinger, Taylor Anderson), Team Sinclair (Jamie Sinclair, Monica Walker, Cora Farrell, Elizabeth Cousins) and Team Bear (Madison Bear, Annmarie Dubberstein, Taylor Drees, Allison Howell).
The 2022 Winter Olympics will take place from February 20, 2022 in Beijing, China.
“We have built our national program over the past 8 years so that athletes are fit to perform on the biggest stage, and our result (in 2018) is precisely the result of that,” Shuster said. “I hope our team can get through and carry out the path we want to get back to the Olympics. . . With the draws that our national team has made since our last medal, any team that makes it to the Olympics will be there and will have the possibility to do so. All computers sent by the U. S. team are shipped. USA They have the possibility to return to the podium. “
I have over 10 years of experience as a sports editor and firms include: VICE Sports, Yahoo Sports, Muscle
I have over 10 years of experience as a sports editor and firms include: VICE Sports, Yahoo Sports, Muscle