Venture capitalists look at four startup trends that can shake up the U. S. sports industry. USA

A leading company oriented to virtual transformation.

The U. S. Sports Industry USA It is giving birth to a new wave of new generations and media that are helping primary operators differentiate their platforms.

DraftKings, for example, this year brought new micro-bet formats from startup SimpleBet and acquired the VSIN media network to bolster its content operations. Caesars Entertainment has taken a stake in fantasy sports startup SuperDraft for its sports fan database and Bally’s Corporation bought tech startup Bet. Works and fantasy sports site Monkey Knife Fight to free up its access to space.

Some of the industry’s most promising startups are looking to expand the sports audience to come with more casual bettors and untapped demographics, major startup investors told Insider.

This comes as belief in sports in the United States begins to shift from a supposed “sin industry” to a general sports fan component.

Cherniak is one of the emerging investors Insider spoke to.

Investors highlighted 4 key startup trends to watch for in sports betting:

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