Now Walmart is making up for lost time. In March, the store named Brandon Maxwell, whose complicated colorful designs are sold on Saks Fifth Avenue and Neiman Marcus, as artistic director, as the retail and virtual giant tries to gain a foothold in clothing beyond the basics for what it’s known for.
Maxwell oversees Free Assembly and Scoop, Walmart’s two exclusive fashion brands. This feature is the first in Walmart’s personal branded apparel business, which aims to expand its collection of fashionable clothing and available for consumers to build their wardrobe. will be responsible in the spring of 2022, and his influence will be noticeable in the children’s collection next year.
Walmart recently celebrated the one-year anniversary of the launch of Free Assembly for men and women, and continues it with Free Assembly Kids. The logo focuses on available designs, quality fabrics, fashionable silhouettes and cutting-edge details. the costumes are easy to mix, overlap and combine freely, hence its name.
Walmart’s design team created the informal meeting from scratch, which includes everything from logo concept to clothing selection, product attributes and fit, eco-friendly denim washes, and the production process.
The first collection of Free Assembly Kids has all those elements. It includes about five other styles in sizes ranging from five to 18 and priced between $6 and $36. All silhouettes are designed to paint together, adding vintage plaid prints and scarves, one of the top trends of fall, with plaid flannel shirts for boys, $14, and a dress with puffed sleeves for girls, $18.
“At Walmart, we continue to focus on developing our fashion collection of upscale, top-tier brands that offer consumers quality, a modern taste and are available at a price,” said Deanah Baker, senior vice president of youth and men’s footwear at Walmart US. adding that Free Assembly is a key addition to the retailer’s diversity of prestigious and exclusive brands such as Scoop, Sofia Jeans de Sofia Vergara and Eloquii Elements.
“We designed Free Assembly Kids to perfectly complement our adult collection,” Baker said, adding that Walmart has expanded the children’s fashion features, adding the recently introduced Justice collection for tweens and Wonder Nation, basic and modern garments for sizes four to 18.
With Athleisure as a key component of adult and children’s wardrobe, Free Assembly looks for children’s pieces like graphic hoodies, $18, wool jackets, $20, and zippered sweatshirts, $15. There are also shorter silhouettes, adding short sleeves, $6 short. -Shirts with sleeves.
There are coordinated looks for girls, such as a monochromatic plush sweatshirt with a simulated collar and wide-leg sweatshirts to match the message “We are the future” embroidered on the back for further inspiration. Children can color blocks with a simulated collar sweatshirt and jogging pants with colored blocks.
“We designed Free Assembly Kids with a lot of the same trends as the adult collection,” Baker said. “Free meetings will now be a key component of our children’s clothing collection with the new collections launched in the season. “
I have been a journalist for 30 years, as editor-in-chief of W magazine, and for the more than 17 years, I have worked as editor-in-chief at WWD.
I have been a journalist for 30 years, as editor-in-chief of W magazine, and for the more than 17 years, covering retail and genuine real estate as editor-in-chief at WWD. I write about luxury boutiques, independent stores, branch stores, massive chains and digital native brands, and the force that redefines the way we shop: Amazon. I announced news and interviewed the CEOs of major stores and trusts of genuine real estate investment, and I went under the surface to notice and analyze the complexities of doing business in the era of COVID-19. After months of quarantine, consumers’ buying behavior has changed; they are more dependent on Amazon than ever before. Retailers will want to harness all of their organizations’ creativity to survive, while also addressing key issues like sustainability, diversity, and inclusion.