The car rental company announces a new three-year extension to sponsor the UEFA Europa League and the UEFA Europa Conference League.
UEFA is very pleased to announce a new three-year agreement with his spouse Enterprise Rent-A-Car. An official spouse since 2015, this enhanced agreement covers two other competitions: the UEFA Europa League and the UEFA Europa Conference League. The spousal relationship will run from 2021 to 2024 and is the third cycle of Enterprise Rent-A-Car as a valued sponsor of the UEFA European Club Competition.
Guy-Laurent Epstein, director de marketing de la UEFA
“We are excited to announce our continued collaboration with a world-renowned and recognized logo such as Enterprise Rent-A-Car. For more than six years, we have worked intensively with Enterprise to deliver exceptional reporting for fans. Last season, we were also thrilled to lead the co-creation of a captivating series of football content, the Enterprise Mission Series with talents such as Robert Pirès, Edgar Davids, Diego Forlán and Dimitar Berbatov. new UEFA Europa Conference League to raise awareness of the Enterprise logo. “
Enterprise Rent-A-Car is a component of Enterprise Holdings, headquartered in St. Louis, one of the largest car rental service providers in the world. For more than six years, the car rental company has leveraged its components with the UEFA Europa League to raise awareness of the logo. The logo will be available in more than 1200 locations across Europe, adding branches in key airports and major cities.
As a component of the agreement, Enterprise Rent-A-Car will gain advantages from the display of LED billboards in stadiums, exclusive on-site reporting, and branded content on the virtual platforms of any of the competitions.
Kyle Sanborn, Vice President of Global Marketing, Enterprise Rent-A-Car Brand
“We are very pleased to enter the third cycle of what has been a very successful partnership with UEFA, allowing us to join a wide audience in Europe’s favourite sport, football. The renewal comes at an incredible time for Enterprise in Europe as we continue to invest in our network, other people and technologies to provide exceptional service to our customers. We welcome the expansion of the agreement with UEFA for the UEFA Europa League and the UEFA Europa Conference League. »
This season, a total of 64 out of 35 of UEFA’s 55 member associations will participate in the organisation stages of the UEFA Europa League and the UEFA Europa Conference League. Matches of the respective competitions are played on Thursday evenings and broadcast to an audience.
This is the seventh sponsorship announcement for the 2021/24 UEFA Europa League and UEFA Europa Conference League cycle, with Heineken 0. 0, Hankook and Enterprise Rent-A-Car signing new deals and Engelbert Strauss, Just-Eat Takeaway, Swissquote and bwin joining as new partners. Worldwide sales of all sponsorship rights to UEFA club competitions are made through TEAM Marketing AG on behalf of UEFA.
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