It takes years and countless dollars to start a business, so I think it’s vital to highlight those who stick to their hobby and present their creations. That said, I’ve brought together 4 fashion designers who have honed their craft and created exclusive designs that will be their wardrobe favorites for years to come.
DIARRABLU
After spending years dissatisfied on Wall Street, Diarra Bousso is thirsty for more creativity in her life, so she replaced the course. “I created my mom’s space in 2013. I went back to Senegal to reconnect with my artisanal heritage and started creating. For years, I tried accessories and other types of clothing, until 2015 when I focused on building a new lifestyle brand, Bousso explains. However, his breakthrough came here when he pursued his master’s degree in artistic mathematics at Stanford in 2018.
“I used to draw and paint for a very short time and for the first time I was so beaten by training and correction that I no longer had time or bandwidth to draw. Then I had the concept of using mathematical equations and concepts to create my Textile Patterns faster, this replaced the direction of my business and from that moment on, DIARRABLU has become a fashion generation company that uses mathematics to create fashion more successfully and consciously. constantly publish new designs digitally.
DIARRABLU is a fresh logo of inclusive length that focuses on versatile, comfortable and imperishable pieces. “We are known for our ambitious prints and recently introduced a line of one hundred percent durable pieces made in forged colors,” Bousso tells me. a fusion of culture and technology from clothing, artisans and algorithms, the design procedure of our collections is the result of cutting-edge artistic mathematics by using algebraic graphics and geometric transformations to create iconic prints. »
Although DIARRABLU is not Bousso’s first foray into entrepreneurship, it has learned a lot from his other attempts. “I learned that it is vital to be passionate (obsessive to the maximum) about what you do and that what interests you most is to understand the industry We are in its weak points and in locating a way to solve the disorders in cutting-edge tactics from an exclusive perspective. For us, it was about knowing that fashion was the moment of maximum pollution of the industry worldwide and using mathematics creatively not only to create art. , but also to establish an exclusive business style that allows us to reduce waste and success from the beginning.
The logo uses generation to generate thousands of print iterations employing algorithms to produce its stock based on surveys and visitor engagement prior to production. “Thanks to this process, we can produce only what is desired and reduce textile waste by 60%,” Bousso tells me proudly. “In addition, all our clothing is made to order and adjusted to the length of consumers. This on-demand style allows us to innovate in an industry that is sometimes stock-based. Our consumers are excited about the detail of personalization, as we can collect insights frequently to better fit our offering.
The logo lately gives a wide range of clothing, adding kimonos, dresses, overalls, amazing swimsuits, as well as accessories and art encouraged through its heritage. Percentages with me that she has some exciting things to come in the coming months. it has also just introduced DIARRABLU Home through a partnership with West Elm to promote the percentage of our art collection through love and Africa. “
Colin LoCascio
I crossed with designer Colin LoCascio a few months ago on Instagram and fell in love with his whimsical prints, his aesthetic reminded me of Betsy Johnson, whom I dressed a lot, so I sought to know more.
“After years of good fortune in the traditional production space, I was interested in expanding Colin LoCascio’s global,” says LoCascio, whose creations have been carried through celebrities such as Bella Hadid and Cardi B. “I sought to design pieces that were components of life, not just for component functionality or celebrity. I sought to build a global product that was coveted and affordable, and built the logo around the pillars of the units.
LoCascio tells me that he describes the logo as very published and full of novelties. “It’s a logo that focuses on color, surface design/texture and key silhouettes. Our consumer is between eccentric and cool, and loves fashion and having fun with She/she considers fashion as a form of non-public care, it is a component of her therapy. They take the dangers of fashion and demand high-quality manufacturing. LoCascio unveiled the logo of the same name just as the pandemic hit in February 2019 and it was the designer’s first foray into entrepreneurship.
“In fact, I’ve learned to accept myself as true and be patient,” LoCascio says of what delight has taught him. “I think with fashion you have to wait a long time to see the effects, and at first it can be frustrating. “, even worrying, if you don’t see the effects right away. I learned to embrace and honor the small milestones and victories that happen each and every day in relation to the great milestones or successes of the brand. I think ‘ I also learned to be more positive. With each new season or product drop, there is an opportunity to grow and succeed in new consumers and that has been the biggest lesson I have learned, which I have tried to move in my private life, for other brands that I paint for, etc. “
In terms of sustainable development, LoCascio explains to me that this is not a one-size-fits-all compatibility solution. “For me, it will be an ongoing verbal exchange about how I can evolve my logo to make it more and more sustainable in some way. that makes sense for my product and my customer. Currently, all polyethylene bags, paper hanging labels and logos are one hundred percent recycled and biodegradable. For SS22, we release recycled fabrics and use more sustainable printing and weaving practices. The remaining strength is also something for LoCascio when it comes to his creations. “As a novelty-driven logo, it’s vital for me to think of silhouette and design products that can last in a wardrobe for several seasons and years. I believe that designing quality products The best thing is to have compatibility and the imperishable silhouettes will help create legacy products that can be passed down from generation to generation, thus avoiding waste of clothes.
The logo lately gives warm clothes, published mesh shirts, dresses and some of the most productive knitwear I’ve noticed in a long time. I’m obsessed with the Lola Knit set, which is vintage with the right edge with its ambitious zebra graphics. “I’m very excited to continue to grow the logo and continue to grow Colin LoCascio’s global,” LoCascio stores what’s on the horizon. “People can expect more stylish knitwear, more prints and more explicit laughing features for them. . “
NABILA
Nabila Kothawala was born and raised in Los Angeles, but strongly influenced by her Pakistani heritage, which was reinforced through annual trips to Karachi, incorporating sophisticated notes of oriental warfare into her Los Angeles taste, which made her need to unite the worlds to create her own brand.
“I wanted to be encouraged through my South Asian heritage, but translate it into my daily life in Los Angeles,” Kothawala shares. “The concept to create a global logo that made garments for fashionable women from any living environment in any component of This concept where it all started and made me realize that I was looking to create a logo and tell a story through clothing, which led to the launch of NABILA and the launch of its first collection in the fall of 2019. »
Made in Los Angeles, NABILA is a fresh women’s clothing logo that is animated through classic oriental clothing, cities, culture and textiles. “The logo is influenced through bustling towns and cities, while taking classic silhouettes and cuts and reinventing it for fashionable women from all walks of life. of life,” says Kothawala. Although my roots play an important role in the design process, the garments are still heavily influenced by my Taste in Los Angeles. It mixes the “glamorous and colorful” oriental taste with the “fresh and effortless” Western taste to create feminine pieces with an avant-garde touch. »
Each garment is named after her in Pakistan’s mother tongue, Urdu, which, Kothawala explains, speaks to NABILA’s woman who is self-confident and bold. “One of the best sellers, the ‘Janaan’ jacket is the best combination between east and west. It is animated through one of the most popular styles of menswear in South Asia called “sherwani”, I shortened the neck, cut it and added shoulder pads to give a feminine and fresh touch to women.
NABILA is the first company in Kothawala. No is only new to entrepreneurship, it is new to fashion. “I graduated from the University of Southern California with a bachelor’s degree in psychology and marketing,” he tells me. “This procedure showed me that even though I started launching this logo on my own, creating a logo is a very collaborative procedure, there are many steps before I get to the show, outside the design doors, each step has become a learning process and I worked with many others Being my first immersion in this business, I came in with an open brain and learned not to be afraid to make inquiries continuously (and no consultation is always a bad consultation), to be open to feedback, to expect delays at times, and to foster your relationships with other people throughout the procedure.
To reduce waste and overproduction, NABILA is a slow fashion logo. “I focus on series and small parts and create pieces that are designed to last,” Kothawala shares. As the logo continues to grow, Kothawala hopes to introduce embroidered pieces into its collection. “Keep waiting for a lot of exclusive pieces with the crossed elements of culture, as well as masses of silk, cotton and green color. “I love Kothawala’s aesthetic and can’t look back to see what it will leave next.
Dreaming at night
Seasonless staples are my jam. I love fashion, but it doesn’t abuse, that’s why I like to invest in pieces that will be the favorites of the year, Christina Yousofi, founder of the Canadian women’s brand Rêver La Nuit contacted me on Instagram to introduce me to her logo and I was intrigued without delay through her enduring aesthetic.
“We are a new way of life committed to moral practices. We create raised base pieces to live in your wardrobe for years to come, which can pass smoothly from day to night thanks to their non-public style,” Yousofi tells me. “We’re never in seasonality. We create pieces that you can review over and over again. Dream the Night pieces are built by taking an item from your wardrobe and brushing it with a border to make you look twice.
Yousofi’s deep admiration and love for fashion came from his mother, who took him to a luxury branch, Holt Renfrew. “I don’t forget to go down the long, narrow aisle on the grounds of the time that housed the designer branches parallel to the Seeing all the intricate designs and craftsmanship in the windows, I knew that one day I was looking to produce garments of this size, but I was looking for our consumers to also have those pieces as basic elements of everyday wardrobe, “I knew that one day I was looking to produce garments of this size, but I was looking for our consumers to also have those pieces as basic elements of everyday clothing, ” remember Yousofi. “Fast forward 20 years and Holt Renfrew has become one of the first supporters of our brand; it feels like a genuine loop moment.
While the logo was officially unveiled in 2019, it has taken years. “Following the concept and progression of the logo; we have already reached the 5 year mark. While at first glance it might seem that we had just emerged, the truth is that it has been years of paintings to bring the logo to its current position, Yousofi tells me. “Honestly, I think as you keep going, things eventually fall into place, as they do with anything you’re consistent with. As we are a small company, everything for me personally has been more convenient. There were times when I had to wear all kinds of hats, from sourcing and design to sales and execution and even accounting. Not only does this allow you to be very knowledgeable about the industry and the business, but it is also the explanation why I appreciate and have deep respect for all the people I paint with. I have done my best to perceive and perceive how vital the contributions of any member of the team can be. “
When it comes to sustainability and ethics, Yousofi tells me it’s paramount to his brand. “We want to recognize that fashion production releases 10% of the world’s carbon emissions, which is why we produce in small series in Vancouver and in the family circle. Local sourcing is basic to sustainability as we want to take into account freight/shipping from other regions. Yousofi is quick to tell me that the textile variety is just one component of the proverbial sustainability pie. “and packaging is also essential. For example, we opted for recyclable boxes, recyclable/biodegradable clothing bags, and eco-friendly adhesive tape for packaging.
Currently, Rêver La Nuit offers a collection of styles by adding tops, skirts, dresses, swimsuits and the collection of sweatshirts with maximum comfort that aptly bears his name, Cozy Cloud. at the end of the month. We are also looking to expand shoes and bags. Since we are a smart brand, it would possibly take longer to get sustainable fabrics that not only paint according to our beliefs, but also meet the quality aspect of our standards, “Yousofi tells me what other people can expect next. “In the near future, I would like to get into sustainable sportswear, as most of the existing offerings are based on nylon or polyester. several concepts that I have in my brain and that’s the good aspect of the design; I have the skill and the foresight to create anything from an undeniable aspiration.
I’m a serial entrepreneur or a serial masochist, depending on how you see it, I generally bite more than I can chew and that’s how I like it.
I am a serial entrepreneur or a massochist in series, depending on how you see it, I generally bite more than I can chew and that’s how I like it, my philosophy of life is to go big or go home. I appreciate past looks at all your bureaucracy anywhere I can place it. I love being underestimated, running out of my zone of convenience, and having solid reviews that can make other people uncomfortable. A woman who does not have an illustrious pedigree, yet I have worked hard to achieve everything I have and has taught me to appreciate each and every luxury I have the privilege of experiencing. in paintings hard enough for it.