Shop Bonsai Inc. , which provides in-app payment generation with the nickname Bonsai, said so and buy now, pay later, the postpaid specialist makes it less difficult for consumers to shop from an online publisher without leaving Array.
Announced Wednesday, the deal allows Bonsai buyers to potentially enjoy the purchase through an average of 4 to five clicks, he says.
“Instead of being redirected to a separate login page or payment flow, online shoppers can now use the Afterpay payment option as they are encouraged to buy, much higher up the sales funnel,” Bonsai. in says. The first publisher to use the service is Buzzfeed. La integration means buzzfeed readers can purchase products directly on Buzzfeed content through Toronto-based Bonsai and pay for them with Afterpay.
“We’re building a local commerce ecosystem that brings together publishers like BuzzFeed, merchants and consumers at the right time, and with the right payment features at their disposal, to make online grocery shopping truly seamless,” Saad Siddiqui, the co-founder and director of Bonsai Executive, said in a statement: Native payment in etrade is about keeping shoppers in one app during the checkout experience, without redirecting them to a third-party payment site.
In similar news, Opy USA Inc. said it is running with Everyware, a provider of contactless invoices and visitor engagement, to allow purchase now and pay later by SMS.
“Everyware’s complex communication features and Pay through Text service offerings will enable consumers to pay for life’s purchases in specific verticals such as healthcare, home renovation, car repair and maintenance, and education, among others,” said Brian Shniderman, managing director of Opy USA. and head of global strategy at Openpay Pty Ltd. , the Australia-based parent company, said in a statement.
If the Covid-19 pandemic has taught investors anything, it’s that they want to take a . . .