Major League Baseball sports and K-pop had a rare crossover moment last week in a collaboration that turned out to be an unforeseen but wise and intelligent partnership.
On October 26, P1Harmony was held at the Major League Soccer game between Los Angeles FC and Seattle Sounders as a component of Korean Culture Night at Banc of California Stadium in Los Angeles. in an hour-long outdoor stadium exhibit for 8,000 enthusiasts who racked up hours in advance to watch the sextet live. Despite only two album releases under their belt, P1Harmony filled out all of their singles like “Siren” and “Scared,” as well as moments to communicate and interact with the crowd, while getting their first genuine chance to perform and interact with their local enthusiasts.
As for playtime between LAFC and the Sounders, P1H gained some additional visibility highlights with band frontman Keeho doing a song from the Korean national anthem (which was included on ESPN’s live stream) and his previous functionality of his most recent single “Scared” was broadcast during halftime on the big screen (it shows the 22,000-seat Banc of California Stadium).
Footage from P1Harmony’s preset concert shows an enormously excited and engaged crowd that in fact created a clever forward of the football game where, probably, many of the band’s enthusiasts would come to see the game or at least the functionality of the national band. While soccer has yet to entertain audiences as baseball, basketball, and soccer games do, MLS connecting with a passionate K-pop fan base can create opportunities to attract new enthusiasts with collaborations like this with P1Harmony. Opportunity, P1H organized what has a massive, loose concert capable of safely accommodating more enthusiasts than the top venues, and has gained an exclusive interest and media policy that goes beyond the classic reports we see for pop bands.
The meeting between LAFC and P1H highlights the synergy that can be created in partnership between gaming and K-pop, especially among those looking to gain a foothold in the market. Band in the K-pop scene looking to distinguish themselves from their peers makes the collaboration even smarter and wiser and points to more important things to come for both of them.
I write about music from all over the world; covering everything from Latin to K-pop, from Afrobeat to Arabic pop, and humming artists in Africa, Asia and America.
I write about music from all over the world; covering everything from Latin to K-pop, from Afrobeat to Arabic pop, and humming artists in Africa, Asia, the Americas and everywhere. My paintings have made an impression on the New York Times, Billboard, Rolling Stone, NPR, Teen Vogue, BuzzFeed and beyond with my experience called through CNN, The Washington Post, Good Morning America, USA Today, ABC News, MTV and more. I am an independent publisher founded in New York, my paintings take me to South Korea, Japan, England and around the world. I’m listening to anything that sounds smart and I’m looking to talk about what excites a listener.