Super Group takes stock of Betway’s European sponsorship and partnership agreements for the 2021/22 season

Existing and new offerings make Betway the ultimate visual logo in the English Premier League with a logo in 254 of the 380 season matches.

Betway is the official sporting spouse of Atletico Madrid, eleven times La Liga champion and one of the world’s top visual marks in Spain’s top sensible division.

Betway expands its presence in the German Bundesliga, equipping the premium sports spouse of VfB Stuttgart, one of the country’s most successful clubs.

Betway renews sponsorship with the Belgian Croky Cup and secures the advertising stock of the Italian Serie A, thus completing its portfolio for the 2021/22 European national season.

NEW YORK, November 4, 2021 –- (BUSINESS WIRE)–SGHC Limited (“SGHC”, “Super Group” or the “Company”), the parent company of Betway, the leading online sports and gaming company, and Spin, the multi-brand online casino, which has signed a business combination agreement with Sports Entertainment Acquisition Corp. (NYSE: SEAH), today provided an update on Betway’s European football partnership and sponsorship agreements.

Betway continues to make significant progress by expanding its presence and business relationships in Europe’s most sensible football leagues, recently renewing its sponsorship agreement with Belgium’s Croky Cup, the country’s most famous knockout competition, and equipping the official sports betting spouse of the eleven-time La Liga Winner Atlético de Madrid in Spain. Betway has signed an exclusive agreement with the premium sports betting spouse of VfB Stuttgart, one of Germany’s most successful clubs A virtual advertising agreement in the Italian Serie A completes its presence in the 4 most important leagues on the continent.

These agreements, along with Betway’s many existing agreements with major European football clubs, including West Ham United, Leicester City and Eintracht Frankfurt, disclose the Betway logo to millions of enthusiasts of on-site ads, jerseys and virtual ads of high global visibility.

Today, Betway is the top visual logo in the English Premier League due to its other degrees of association with thirteen clubs, ensuring that around 67% of the league’s season matches have some form of the Betway logo.

Betway is also very visual in the Spanish League with the logo provided in 83 matches consistent with the season, adding up all the away games for the 3 most sensitive clubs, Real Madrid, Barcelona and Atletico Madrid.

In Germany, Betway also benefits from partnership agreements with Hertha Berlin, which, like VfB Stuttgart and Eintracht Frankfurt, plays in the Bundesliga, Germany’s top-tier league, as well as the Europa League. Other associations in Germany come with those of Werder Bremen and Schalke 04, who play in the 2. Bundesliga.

Meanwhile, in Italy, Serie A, the country’s most sensible league, implemented virtual billboard replacement technology, allowing Betway to be offered in forty-five games during the season.

Neal Menashe, CEO of Super Group, commented: “Betway’s visibility in all of Europe’s most sensible football leagues continues to grow, keeping the logo at the forefront of sports and fans. The presence on prominent occasions of the world’s most popular sports is at the heart of our expansion strategy. “

Eric Grubman, President of Sports Entertainment Acquisition Corp (“SEAH”), added: “These relationships demonstrate the strength of the Betway logo in Europe, and we look forward to continued and imminent expansion in other primary markets, such as the United States. One year, Betway has partnered with the National Hockey League and NBA primary groups such as the Dallas Mavericks and Miami Heat, and is authorized to operate in five states through the DGC relationship. We believe the SEAH and Super Group groups are synergistic together, given our overlapping careers in professional sports and, of course, their veteran prestige as global operators. “

Looking ahead to 2021, Super Group expects the Betway logo to become a pair of other sports and leagues in the US. USA And all over the world.

About SGHC:

SGHC (Super Group) is the corporate holding company of the world’s leading online sports betting and gaming companies: Betway, a leading online sports betting brand, and Spin, a multi-brand online casino offering. The organization is licensed in 24 jurisdictions, with major positions in key markets in Europe, the Americas and Africa The good fortune of the organization’s online gaming and sports betting offerings is based on its extension and state-of-the-art technology, allowing quick and effective access to new markets. The analytics engine allows you to responsibly deliver a unique, personalized scale experience. For more information, visit www. sghc. com.

About Sports Entertainment Acquisition Corp. :

Sports Entertainment Acquisition Corp. es a special purpose acquisition company formed with the goal of achieving a merger, capital exchange, asset acquisition, percentage purchase, reorganization, or similar business mix with one or more companies. SEAH focuses on goals in the sports and entertainment sectors as well as generation and related to those verticals. Its industry of non-unusual Class A percentages on the New York Stock Exchange (the “NYSE”) under the symbol “SEAH”. The SEAH control team is led by Eric Grubman and John Collins, who all have decades of delighting in identifying, acquiring, operating, and creating pricing for major businesses and homeowners and entities. For more information, visit www. sportsentcorp. com

Additional data and where to do it

This press release considers a proposed transaction between Super Group and SEAH. This press release is not a proxy or a request for any power, consent or authorization with respect to any security or with respect to the prospective transaction and does not constitute an offering to sell or an offering to sell. the request of a be will be offering to acquire securities of Super Group, the merged company or SEAH, and there will be no sale of said securities in any state or jurisdiction in which said be is offering, requesting or selling to be illegal before registration or qualification under the securities laws of that state or jurisdiction. No offering of securities will be offered unless the needs of the Securities Act of 1933, as amended, are met by mounting a prospectus. Super Group (SGHC) Limited has registered a registration on Form F-4 with the SEC, which includes a document that serves as a prospectus and a power of attorney for SEAH, called a proxy / prospectus. A proxy / prospectus will be sent to all SEAH shareholders. SEAH will also file other documents related to the proposed transaction with the SEC. Before making any voting decisions, investors and holders of SEAH securities are encouraged to read the parent registration proxy circular / prospectus and all other applicable documents registered or filed with the SEC as a component of the transaction. proposal as they become available as they are submitted. it will involve vital data about the proposed transaction.

Investors and collateral holders will be required to download loose copies of the registration statement, proxy statement/prospectus, and all other applicable documents filed or filed with the SEC through SEAH through the online page maintained through the SEC in www. sec. gov.

Participants in the tender

SEAH and its directors and officers would possibly be considered participants in seah’s proxy request for shareholder powers in connection with the proposed transaction. A list of the names of SEAH administrators and officers and data related to their interests in the business mix is established. on SEAH’s registration on Form S-1 (registration number 333-248798) originally filed with the SEC on September 14, 2020 Additional data relating to the interests of those individuals and other persons who would possibly be considered participants in the application will be included in the registration and power of attorney circular/prospectus when available. You can download loose copies of those documents as described in the previous paragraph.

Forward-Looking Statements

This communication does not constitute an offer to sell or the solicitation of an offer to purchase securities, or a solicitation of votes or approvals, and there shall be no sale of securities in any jurisdiction in which it is being offered. the solicitation or sale would be unlawful prior to registration or qualification under the securities legislation of such jurisdiction. Some statements made in this press release are “forward-looking statements” within the meaning of the safe haven provisions of the U. S. Private Securities Litigation Reform Act. UU. de 1995. These “forward-looking statements” relating to the proposed transaction between Super Le Groupe and SEAH come with statements relating to the benefits of the transaction and the expansion of the combined business.

These forward-looking statements include, but are not limited to, statements relating to estimates and forecasts of monetary and functionality measures, expectations and timing similar to market site access and expansion, market place opportunity and growth projections, prospective transaction benefits and the prospective goodwill of Super Group and SEAH. These forward-looking statements are known through the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “long-term,” “opportunity,” “plan,” “pipeline,” “may,” “should,” “will be,” will be,” “will be,” “likely will be, and similar forward-looking statements are predictions, projections, and other statements related to long-term occasions that are based on existing expectations and assumptions. ” and are therefore subject to dangers and uncertainties.

There are many points that may also cause actual long-term occasions to differ materially from the prospects contained in this press release, adding, but not limited to: (i) the parties’ failure to effectively or timely complete the mix business plan, adding the threat that the required regulatory approvals are not downloaded, are delayed, or are subject to unforeseen events that may also have an adverse effect on the corporate combination or the expected benefits of the proposed business mix or that the approval of Super Group or SEAH shareholders will not download; (ii) the threat that the transaction will not be completed before SEAH’s business mix deadline and the possible inability to download an extension of the business mix deadline if requested by SEAH; (iii) failure to comply with the situations for the finishing touch of the transaction, adding the adoption of the Business Combination Agreement through the shareholders of SEAH, the satisfaction of the minimum amount in the acceptance as true with account after redemptions to through SEAH’s public shareholders and receipt of secure government and regulatory approvals; (iv) the lack of a third party evaluation to determine whether or not to proceed with the proposed transaction; (v) the occurrence of any occasion, repositioning or other circumstance that possibly results in the termination of the Business Combination Agreement; (vi) the effect of the announcement or expectation of the transaction on the commercial relationships, effects of the operations and business of Super Group in general; (vii) threats that the proposed transaction will disrupt Super Group’s existing plans and operations and potential worker retention difficulties as a result of the transaction; (viii) the latest results of any legal continuation that would possibly oppose Super Group, SEAH or the corporate merger similar to the Business Combination Agreement or the proposed transaction; (ix) the ability to maintain SEAH’s securities directory in a national inventory exposition; (x) the value of SEAH’s securities is possibly volatile due to various points that add adjustments in the competitive and regulated industries in which SEAH plans to operate or Super Group functions, diversifications in operational functionality among SEAH’s business competition or Super Group, the ability of Super Group to meet or exceed its monetary projections and adjustments in the design of the combined capital; (xi) adjustments in general economic situations, added by the COVID-19 pandemic; (xii) the ability to put business plans, forecasts and other expectations into effect after the final touch of the proposed transaction, and to identify and take advantage of new opportunities; (xiii) adjustments in internal and external commercial, commercial, monetary, political and legal situations; (xiv) long-term market position and economic situations at the global, regional or local level have an impact on the sports betting and gambling industry; (xv) adjustments in existing legislation and regulations, or their interpretation or application, or the regulatory climate with respect to the sports betting and gaming industry; (xvi) the ability of Super Group consumers to fund their budget in order to participate in Super Group gaming products; (xvii) fulfillment of regulatory needs in a specific regulated jurisdiction, or the ability of the Super Group to effectively download a requested license or permit in a specific regulated jurisdiction, or to maintain, renew or upgrade existing licenses; (xviii) technological responses put in place through Super Group to save its consumers in certain jurisdictions, adding jurisdictions where Super Group activities are illegal, or that are sanctioned through the countries in which Super Group operates from the access to your offers; (xix) the Super Group’s ability to limit and manage betting limits at the individual consumer point based on individual consumer profiles and the point of threat to the business; (xx) the ability of key Super Group executives, safe workers or other persons similar to the Company, adding significant shareholders, to download the compulsory licenses or to comply with individual legal regulatory responsibilities in certain jurisdictions; (xxi) the policy or application of the rights of intellectual assets of Super Group, the confidentiality of its industrial secrets and confidential data, or the prices in question in the policy or application of the rights of intellectual assets and the Group of confidential data of Super Group; (xxii) compliance with the applicable knowledge policy and privacy legislation in the collection, storage and use through Super Group, adding sharing and foreign transfers, of non-public knowledge; (xxiii) failures, errors, defects or interruptions in the generation of data from Super Group and other systems and platforms; (xxiv) the ability of Super Group to expand new products, facilities and responses, to bring them to market position in a timely manner and to make innovations in its platform and the ability of Super Group to maintain and build its share market position, adding its ability to introduce new positioning positions in the market and win and retain paying consumers; (xxv) the success, adding win rates or winnings, of existing and long-term online gambling and betting products; (xxvi) festival within the entertainment industry in the giant; (xxvii) Super Group’s confidence in strategic relationships with casinos, sports teams, event organizers, local licensing partners, and advertisers established on land; (xxviii) occasions or media policies related to, or popularity of, the online gambling and gaming industry; (xxix) the trade, control of liskill and the relevant price threat with Super Group’s involvement in the sports betting and gambling industry; (xxx) accessibility to the facilities of banks, credit card issuers and payment processing service providers due to the nature of the Super Groupe’s activities; (xxxi) the ability of shareholders to exercise their repurchase rights with respect to a large number of notable and not unusual SEAH inventories; (xxxii) regulatory approvals related to the proposed acquisition through the Super Group of Digital Gaming Corporation (“DGC”) and the integration of DGC’s business; (xxxiii) other threats and insecurities indicated from time to time in SEAH’s final prospectus for its initial public offering and in the controlling power circular / prospectus related to the proposed business mix, adding those discussed in the “Factors” segment of risk ”and in other documents filed through SEAH with the SEC. The above list of points is not exhaustive. You deserve to give careful consideration to the above points and other threats and insecurities described in the record on Form F-4 discussed above, the proxy circular / prospectus, and other documents on file or possibly filed through SEAH from time to time before the SEC. . These documents identify and address other vital threats and insecurities that may also cause the actual occasions and effects to differ materially from those contained in the forward-looking messages. The prospects speak only as of the date they were made. Readers are cautioned not to place undue reliance on forward-looking messages, and Super Group and SEAH do not assume any legal responsibility and do not intend to update or revise those forward-looking messages, whether as a result of new data, long-term occasions. term or otherwise. . Neither Super Group nor SEAH make any guarantees that Super Group or SEAH, or the merged company, will meet your expectations.

PRIIP / Prospectus Regulation / IMPORTANT: EEA AND UK RETAIL INVESTORS

The shares of SEAH and the shares to be issued through Super Group in connection with the proposed transaction (collectively, the “Shares”) are not intended to be offered, sold, or otherwise to be held and deserved. not be offered, sold or made in a different way to be held to any retail investor in the EEA or the UK. For these purposes, a retail investor means a user who is one (or more) of the following: (i) a retail consumer as explained in article four (1) (11) of MiFID II; or (ii) a consumer within the meaning of Directive (EU) 2016/97, when this consumer would not be considered a pro consumer as explained in point (10) of article four, paragraph 1, of MiFID II; or (iii) is not an accredited investor within the meaning of Regulation (EU) 2017/1129 of the European Parliament and of the Council of June 1, 2017 (this Regulation, as well as any enforcement measure in any Member State, the “Prospectus Regulation ”). Therefore, no offering of the securities referred to in this announcement will be offered to any user in any EEA Member State applying the Prospectus Regulation who is not a qualified investor for the purposes of the Prospectus Regulation, not in the EEA and no key data document required by Regulation (EU) No 1286 / 201cuatro (in its modified version the “PRIIPs Regulation”) for the offer or sale of Shares or their realization. Retail investors in the EEA or the UK will be prepared and therefore would be offering or selling the Shares or having them hold them to any retail investor in the EEA or the UK would possibly be illegal under the PRIIP Regulation.

See the businesswire. com edition: https://www. businesswire. com/news/home/20211104005730/en/

Contacts

Investor: ICR Ashley DeSimoneinvestors@sghc. com (646) 677-1827 Media: For Super Group and Sports Media Acquisition Corp: ICR Jason Chudoba / Megan Kivlehan / Matthew ChudobaSuperGroup@icrinc. com

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