BNPL spending in EE. UU. Se has increased by 230%1 over the following year and continues to increase the busy holiday shopping season as consumers return to the outlets and shop online. Between Black Friday and Cyber Monday, Afterpay discovered 11% more Gen Z consumers buy groceries year after year through its platform to buy parts. After a year of accelerated virtual adoption, e-commerce still holds a strong position with a 30% year-over-year increase in online spending through Afterpay In addition, due to issues with the origin chain, 442% more shoppers buy parts in-store from year to year instead of waiting for online orders to arrive.
Retailers specializing in the fashion and fitness categories were the most popular with shoppers this year: up 26% and 46% year-over-year, respectively. Gen Z and Millennials are for all-new styles, adding clogs, weekend bags, and trucker caps. Afterpay’s business partners also saw an 8% increase in cart length on Cyber Monday, and consumers got the maximum productive deals online.