In partnership with European Cities Marketing and its Barometer report, ForwardKeys analysts have highlighted the ups and downs of travel in Europe this summer and the final quarter of a rollercoaster year. of business and luxury trips in Europe.
Long-distance returns
There is a growing demand for luxury travel. To illustrate this, we look at passenger arrivals from Los Angeles to London and see an increase in the percentage of passengers travelling in Business, First and Premium Economy classes.
“High-end cabins are recovering more powerful than economy-elegant cabins as thriving travelers leap to the skies and seek a more exclusive and safe perceived experience,” said Olivier Ponti, vice president of Insights at ForwardKeys.
During the northern hemisphere summer, we see this trend of long-haul premium elegance to Italy and Greece, basically from the United States and Dubai. Read the previous blog for more details.
Back to intra-European travel
“As for ticketing for travel within Europe, we see business travel recovering in the last quarter and continuing at a stable pace,” said Olivier Ponti, vice president of Insights at ForwardKeys.
“This is news to us at European Cities Marketing, which encourages members of our tourist offices and MICE partners to reconsider their live event strategy for 2022,” said Flavie Baudot, interim director of marketing for European cities.
European cities with maximum resilience in the fourth quarter
London, the most sensible destination city in Europe in the fourth quarter. This is facilitated by the easing of access restrictions for vaccinated travellers, as well as by the streamlining of the soft traffic system.
The list of the 10 most resilient destination cities is a southern European affair. “The dominance of southern Europe will continue well from the summer until the end of the year. Travelers who would possibly have been reluctant to travel during the summer (due to uncertainty about travel restrictions) are behind this trfinish.
As the Americas take the lead in reviving global travel, it is comforting to see Europe accelerating the speed of business and luxury travel, which can be attributed in large part to the return of live industry events such as WTM London, IBTM in Barcelona, and ILTM. in Cannes Hoping that normality will return as soon as possible!
This article was originally published on ForwardKeys.
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