The Italian pomegranate season is in full swing. Dario De Lisi, from Masseria Fruttirossi, explained how the season is going: “The harvest of the early Wonderful variety has just ended. The harvest was 4,000 tons, twice as much as last season. The increase in availability is due not only to the start of production of new spaces (about 50 ha), but also to the progression of new factories, which supply us with gigantic quantities over the years. “
“Sales in the Italian market continue and we are diversifying packaging according to destination. In addition to the vintage packaging mode in boxes of other sizes (6-12 grenades), 2-piece baskets (500 g) turn out to be the most popular. Consumers can put the fruit in their basket, thanks to the EAN code on the back of the package, thus avoiding having to weigh it.
“In recent days, we have also noticed a growing interest in grenades at the European level, especially from Germany, Switzerland, France and the Netherlands. The export figures are positive and we believe we can surpass last season. the end of March gives us a merit in the selection of Italian and foreign clients. “
“Prices remain unchanged from 2020, despite the high costs of packaging and raw materials. This obviously implies a decrease in the profit margin for producers, who bear the increases. “
Melagrana Magnum Christmas Box
“For Christmas 2021, we are reintroducing the Melagrana Magnum case, given the good luck of the last edition. It is a cardboard of 13×13. 5 cm, to be in two colors (red and green), with a grenade that weighs at least 850 grams. In addition to being a gift, the box can be used as an ornamental lantern, thanks to a gap in the rear to insert a light. “
For information: Masseria FruttirossiC. da Terzo Dieci snc74011 Castellaneta (Taranto) – Italy 39 099 9647688info@masseriafruttirossi. comlomesuperfruit. com
We ask that you complete all fields marked with a *.
Subscribe to our newsletter and stay up to date with all the news!