Trump’s Crusade Uses Newly Restored Facebook Page to Raise Opposition to Impeachment

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Former President Donald Trump’s crusade posts classified ads on Facebook to raise money through his indictment before a New York grand jury, taking credit for the platform he only regained in February after a two-year ban sparked by the Jan. 6 attack on the Capitol. .

On Friday, Trump’s presidential crusade began running classified ads on Facebook criticizing the allegation and urging his followers to help him through donations, according to the social media giant’s advertising files. The files show at least 3 other Trump crusade fundraising ads that have merit. of the prosecution.

“The radical left, the enemy of hard-working men and women in this country, has ACCUSED me in a disgusting witch hunt,” read a Facebook ad posted Friday. “Please make a contribution of $47 or more by 11:59 p. m. DEFEND our motion opposing the endless witch hunts in those dark times, and we will send you your own “Support President Trump” T-shirt for free. “

The 11:59 a. m. deadline marks the end of the first-quarter fundraising era for all Crusades. The Facebook ads, which were posted on Trump’s page, say they were paid for through the Trump Save America Joint Fundraising Committee. Trump’s crusade and Save America, the former president’s leadership PAC. Trump’s 2020 crusade and the Save America PAC have already spent millions of dollars in legal fees.

Facebook’s ad archive shows that most of those who saw that fundraising ad on Friday alone were men and women over the age of 65. The states where the ad was published include Florida, Texas, California and Pennsylvania, among the most populous and politically important. . in the country.

The classified ads highlight Trump’s efforts on mailing lists and social media platforms to take advantage of the increased attention the indictment has generated to raise money, which he can use for his 2024 bid and legal fees. They also show how critical Facebook’s success is to the former president, and what his crusade lacked, the two-year suspension Facebook imposed amid fears that Trump could foment more violence through the platform.

Trump’s crusade began ramping up fundraising classified ads on Facebook in early March, after Trump was reinstated to the platform in February, according to ad records. An exclusive window to gather small donors through your social media page.

“While the platform is moving away from pushing political content, it’s still a difficult tool for Trump to raise money and spread his messages,” Kyle Tharp, who follows and writes about virtual classified ads in the FWIW newsletter, told CNBC. Tharp said that because Trump has millions of fans eager to hear what he has to say, “it’s prudent for the campaign to engage with them, including around his impeachment. “

Trump has 34 million followers on Facebook.

Trump aims to capitalize on the enthusiasm of his ers as he tries to cement his prestige as the frontrunner in the 2024 Republican Party’s number one presidential election. % in the Republican number one for president in a recent Fox News poll.

A spokesman for Trump’s crusade did not respond to a request for comment when asked how much the former president’s crusade had gained since the indictment. When asked for comment, a Facebook spokesperson referred CNBC to the company’s January announcement about the end of Trump’s suspension and the criteria it followed. Faces now that it’s back on the platform.

The Facebook posts add to fundraising emails Trump’s crusade sent to supporters, soliciting contributions after the New York grand jury vote.

Democrats and Republicans sent emails asking donors to make a contribution and link the requests to the allegation.

The Democratic Senate Campaign Committee and Senate Majority PAC, two committees committed to electing Democrats to the Senate, have submitted budget requests similar to Trump’s tariffs.

Representatives of Democrats and Republicans who raised money for impeachment responded to requests for comment.

ActBlue, the virtual fundraising platform used through Democratic campaigns, shows the online tool processed more than $3 million in contributions between the indictment and Friday afternoon, according to its live tracker. An ActBlue spokesman declined to comment.

A spokeswoman for WinRed, the rival online fundraising platform for Republicans, provided the main points on how much the online platform helped raise for Republican lawmakers and candidates.

Trump’s anger over the allegation attracted his page, according to information provided to CNBC via FWIW. The information shows that Trump’s Facebook post with his initial reaction to the indictment, which called the New York grand jury’s resolution “political persecution,” won more than 275,000 pledges, adding reactions, actions and comments. It was shared at least 25,000 times through Facebook users, the organization said.

Even before the indictment, Trump’s presence on Facebook since his reinstatement has generated compromise.

Facebook’s Top 10, a Twitter bot that tracks the most sensitive posts on the social media platform, said in a tweet last Friday that Trump’s page had one of the “best-performing link posts of U. S. Facebook pages. “”In the last 24 hours. “

One of the two 24-hour Facebook posts showed Trump in a video calling on his supporters to donate to his campaign.

“If you don’t have the funds, you don’t even have to think about doing it,” Trump said in the video. Very much, we want your help to publish large quantities. “

This video has over 375,000 views.

Watch CNBC. com’s live policy on former President Donald Trump’s impeachment and impeachment trial in Manhattan Criminal Court.

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