Interactive Investor International (iii), People Leader of the United Kingdom
finance, to focus on external and specific media
Campaigns after claiming that advertising on radio and television did not work
Stop that.
The company announced a radio and television campaign in February, but marketing
Communications director Candice Hodgson said she was disappointed.
The results and the strategy of corporate adjustments.
Instead, iii launches a new £1 million consisting of posters
and phone booth ads, created through Barnes Vereker and purchased through
Coltman media.
Hodgson, who hopes to turn it into a “financial supermarket,” said
She devised the most productive word-of-mouth marketing, followed through print and
Poster, search engine and other campaigns
Sites
It will take place from September to November.
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