LIGHT IN THE BOX has caught the attention of online shoppers eager to get a deal.
The site, based in Asia, offers substantial discounts on a wide range of products but some potential customers fear the deals could be too good to be true.
Light in the Box is a retailer.
The website sells a wide range of products, including clothing, electronics, beauty products, and home and garden items.
Sports equipment, children’s items and furniture are also available.
Light in the Box ships globally to consumers around the world but does not have any physical shops.
It offers discounts on several of its products.
According to the company’s website, Light in the Box’s “innovative, data-driven business model” will deliver “customized products, such as wedding dresses and nightgowns, at scale for optimal marketing, merchandising, and order fulfillment. “
As Light in the Box delivers internationally, shipping methods and delivery dates can vary greatly.
Customers are normally responsible for any import tariffs, taxes, or customs fees that their order may require.
It has been reported that the company generates over $400million dollars in annual revenue.
Light in the Box was founded in 2007 by Liang Zhang.
It is now owned by LightInTheBox Holding Co. with Jian He serving as both the company’s CEO and the chairman of the board of directors.
He joined Light in the Box in 2010 and has been instrumental in the company’s expansion.
The company is headquartered in Singapore but also has offices in California, Shanghai and Beijing.
Because Light in the Box offers such deep discounts on items, it has legitimacy for some consumers.
Light in the Box is a legitimate company that offers its consumers subsidized products through the advertising guarantee of the UK legal system.
On the website, the company undertakes that the products it sells are of acceptable quality, compatible for a specific purpose, and as described.
The website uses security controls to ensure the safety of user data and to guarantee secure transactions.
Some online reviews from customers have suggested that the items they received in the post from Light in the Box were not what they had ordered.
Several consumers complained on the Q&A site Quora that what they won didn’t match the site’s images and that the pieces were the length or quality.
Light in the Box’s return policy states that parts can be backed up and refunded or exchanged under warranty, as long as they are:
Customers who wish to return parts without quality issues will need to download their legal return through the Light in the Box Guest Service team before sending their parts to the return address.
For any returns, customers are responsible for paying the return shipping fees.
Refunds are issued to a user’s Light in the Box credit account.
From there, a visitor can use the credits to pay for a new order or withdraw the amount to the original card they paid with.
The Light in the Box app is safe and has received positive reviews from customers who have used it.
In the Apple Store and Google Play it has a score of 4. 5/5 stars.
The app allows shoppers to search for products when buying groceries on their mobile phone or tablet.
The app also occasionally gives users discounts that aren’t offered on the website and alerts them about sales and special offers.
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