The Odeon cinema chain renews its offer to allow moviegoers
to select a seat before booking tickets online.
Although it is currently only offering the service for its flagship
cinema in Leicester Square, the chain plans to roll it out on
UNITED KINGDOM.
Fans are shown a colour-coded seating plan of the London cinema before
Opt for a location. Moviegoers can book their tickets electronically online
for Odeon cinemas in the UK.
Created through Internet company Lateral, the new site offers links to movies
the spin-off of Empire Online magazine so that users can read the latest news about movies and
Comment.
In addition to an improved publishing house, the new www. odeon. co. uk allows
visitors to play a game called Usherette, where players have to seat
cinema-goers in a virtual auditorium but against the clock. The game is
backed up via an Odeon screen protector.
Leonie Maguire, project manager of Lateral, described the site as a
creative challenge. Agency staff worked on the task with BT,
who developed the site’s back-end system.
He added that Odeon has yet to reveal its plans to expand mobile apps or
iTV platforms for your service.
Read articles reserved for registrants
Read more articles every month.
Subscribe to free specialized newsletters
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Search Marketing Jobs