Is Shenzhen China’s new fashion hub?

As 2023 concludes, China’s largest jewellery wholesale market in Shenzhen has witnesses a substantial surge in consumer interest for gold and jewellery, reflecting an escalating market demand.

Located in the Guangdong Province of southern China, Shenzhen is known for its technological innovation, but is swiftly establishing itself as a burgeoning fashion hub.

Throughout 2023, Shenzhen hosted fashion events, adding Shenzhen Eyewear Fashion Week, Shenzhen Fashion Interior Design Week, and China (Shenzhen) International Branded Underwear Fair. Not only did these industry events attract fashion buyers from all over the world, but they also featured famous brands such as Dior, Chanel, Galeries Lafayette, and Versace Home, showcasing their newest collections and exploring new retail opportunities in the city.

Shenzhen has become a dominant force in the Chinese fashion landscape, driven through an original logo that provides a dynamic grouping effect. The city excels in fashion-related sectors, encompassing top fashion, luxury watches, designer eyewear, gold jewellery, lingerie and top brands. -land leather goods.

At the core of Shenzhen’s fashion industry lies a dynamic and efficient supply chain. The city’s industrial achievements are evident, from being able to assemble a drone with components sourced exclusively within the city to producing a sophisticated watch using predominantly locally procured parts and rolling out a top-tier smartphone every 28.5 seconds on a local production line.

Shenzhen’s fashion industry is home to more than 2,500 fashion companies and owns a very high percentage of 42% of the world’s watch production. The city’s prowess extends further, with an annual production of 125 million pairs of glasses.

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