According to the article, although the former state-owned industry only opened its doors 10 or 15 years ago, the box office grew by 10% from the year before the pandemic, surpassing Thailand, which has a much more evolved and longer industry. Economy. Established film industry.
Last year, Vietnam’s box office reached $150 million, about 90% of pre-pandemic levels, on a total of 1,100 screens. That’s not bad for a market that in 2010 had just 90 screens and an annual turnover of less than $15 million.
The market is also driven by a colorful local production sector that is experimenting with new genres and making greater diversity of films, a feat that personal corporations were only allowed to start generating in the mid-2000s, the site notes.