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General Motors (GM) in the United States has partnered with wholesaler Costco to revive its sluggish sales of electric cars (EVs), according to reports in the United States. The automaker plans to leverage Costco’s automotive program to expand its success to a wider range. audience.
Marissa West, GM’s president of North America, told CNBC that she is “really bullish on Costco” and pointed to a “huge opportunity” for GM with this collaboration to expand its vehicle portfolio, adding its EV offering.
Costco’s members-only auto program does not sell cars directly. Instead, it connects buyers with dealers for the purchase of new and used vehicles. Acting as an intermediary, the program collaborates with corporations such as GMC and Volvo, offering offers, incentives and even gasoline and electric models.
Currently, Costco members in the U. S. U. S. citizens can earn a $1,000 incentive if they lease or purchase a new 2023 or 2024 Chevrolet model, GM Chevrolet Blazer EV and Chevrolet Equinox EV. This promotion ends on July 31 and applies exclusively in the United States.
As the auto industry moves toward electric vehicle production, GM’s partnership with Costco may give it a competitive edge over competitors like Tesla, Rivian, and Volkswagen. However, GM did not disclose the number of cars sold through the Costco program.
Jay Maxwell, managing director who oversees partnerships for Costco’s auto program, noted that the program has generated an average of 500,000 car sales per year in recent years. Costco, which has more than 70 million homes, has a visitor base that’s open to new offerings like electric vehicles.
Maxwell said Costco’s program is “a wonderful way for automakers to market and showcase their electric cars to interested people. “He noted that Costco’s demographics align well with those of EV buyers.
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“GM leverages its partnership with Costco to boost electric vehicle sales in the U. S. U. S. originally created and published through Motor Finance Online, a logo owned by GlobalData.
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