Continuing a dating that began in 2019, NBC Sports will continue to host the IMSA WeatherTech SportsCar Championship and other sports car series as part of a multi-year extension beginning next season.
IMSA on NBC Sports platforms has grown 37% over the past five seasons.
The new agreement will come with an approximately 50% increase in NBC broadcast network policy with 17 hours of the first IMSA series airing on NBC. All WeatherTech SportsCar Championship policy will continue to air live on Peacock.
The 2023 season was IMSA’s most-watched season on NBC with a 13% year-over-year increase in viewership. IMSA’s policy on Peacock increased to 60% of the total number of minutes streamed in 2022.
“Our partnership with NBC Sports has resulted in an increase in IMSA WeatherTech SportsCar Championship viewership every year from our first year in 2019 through last season,” IMSA President John Doonan said in a statement. “We have also controlled to generate an impressive audience expansion on Peacock, which is a particularly valuable platform for live-streaming, flag to flag, a permanent power racing policy to our domestic racing fans.
“We’re excited to see only the expansion of our NBC Sports appointments, but also an approximately 50% increase in the number of hours on the NBC broadcast network starting next year. “
“We are proud to continue our partnership with IMSA as the home of the IMSA WeatherTech SportsCar Championship and its series,” said Justin Byczek, senior vice president of programming and rights control for NBC Sports. “From the Rolex 24 At Daytona to Petit Le Fans will be able to enjoy any and all moments of IMSA’s high-quality competitive racing on NBC Sports’ linear and virtual platforms for years to come. “
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