The Dallas Cowboys were on the brink of extinction when Jerry Jones paid $150 million for the NFL team and the rights to run his stadium in 1989. Three Super Bowls (1992, 1993, 1995), a new stadium, a lot of advertising in 35 years. The NFL’s largest fan base has the Cowboys valued at $9 billion and the team’s call-up value $1. 73 billion, the highest in team sports. It’s been a long time since the Cowboys played for the Lombardi Trophy, but Jones created the logo. style in sport.
Can you quantify the price of a sports team logo?We think our proprietary style is pretty close, or at least provides a moderate way to measure brands mathematically and evenly. Our team logo pricing measures how much of the team’s business price is not attributable to the length or demographics of the team’s market, headquarters, or league revenue share. Basically, Forbes’ proprietary formula for team logo pricing quantifies how much of its price is added to that of a typical team in the same league and similar market (as derived from a revenue multiple).
Take, for example, stadium sponsorship and advertising. The Cowboys will raise more than $260 million of their resources in 2022 at AT Stadium.
In basketball, the Los Angeles Lakers logo occupies the first position with a price tag of one billion dollars. The Lakers generated more than $160 million from their local media rights in the 2022-23 season, about $20 million more than the New York Knicks and more than double what the Boston Celtics and Chicago Bulls earned. The Lakers’ local media rights cost $20 million in logo value.
Winning Champions League trophies is what Real Madrid is all about, and it’s one of the main reasons why the Spanish team, which recently signed its constant star Kylian Mbappe, is the most valuable logo globally among football teams. One of the big benefits The team logo is reaping benefits from soccer’s highest-value uniform and jersey offerings, with an average combined price tag of $207 million consistent with the season. Of that $207 million, our formula applies $52 million to the price of the Real Madrid logo.
To get the most valuable game team ratings, we compiled our database of MLB, NHL, NFL, NBA, and football teams, based on our most recent team ratings for each league. The ten highest value logos, indexed in the table below, are governed by football, which includes four teams. This is not difficult to understand given that football is the most globalised team game in the world. No NHL or MLS team is in our top 10 because of their revenue and, by extension, the value of their logo. , are too low.
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