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Creating an optimal online eCommerce page design and user experience (UX) can be challenging. Great UX combines possible design options for online page data architecture, site-wide navigation, and individual page layouts. Each resolution can substitute for the chances of making a sale, in one way or another.
Due to tight profit margins, e-commerce businesses are unable to make poor design decisions. Learn about the most productive design practices that other stores are employing for good luck with this list of online eCommerce page design examples.
Sharp, high-definition photographs of products on the homepage capture consumers’ attention. Since our brains process visual data faster than written text, featured product images also help first-time visitors perceive your top price proposition and get excited about your offerings.
Even more curious, the Baymard Institute found that shoppers are more forgiving of technical issues with the functionality of e-commerce sites when they feature colorful symbols. You can use a standalone hero symbol if you are promoting a major product like Cricut. Or create a carousel highlighting products from other categories. Update your carousel to motivate die-hard shoppers with new arrivals and seasonal offers.
A prominent symbol of your “distinctive” product on the homepage is a smart UX practice. But what else do you have on your store’s homepage?Display popular product subcategories on the following screens to direct users to other spaces on your website.
By highlighting other categories on the homepage, shoppers can navigate directly to more applicable spaces without relying on the main navigation or search function. Minimizing steps in the checkout process is one of the most popular conversion rate optimization (CRO) methods for e-commerce websites.
Verve Coffee Roasters gradually shows its full stock on the homepage. On a new screen, the e-coffee retailer presents the newest coffee blends, summer seasonal offerings, and then old categories of coffee blends.
Improve your visual selling by adding a “Quick View” option for effects displayed on product category pages. When browsing an online store, many shoppers may be wary of visiting a product directory because it would slow down their search process. Requiring them to open tabs or transfer between product directories and individual product pages also creates frustration, especially among mobile users.
A “Quick View” feature allows users to stay on the main page of the product directory while temporarily reviewing products before finalizing their choice. This design strategy works especially well for visual products such as clothing, accessories, jewelry, furniture, and more.
Retailers with larger product catalogs want to learn more about the online page taxonomy. An online page’s taxonomy is a logical layout that is created to organize other pages into categories so that users can better navigate between pages.
Divide your product catalog into good-sized categories and subcategories. Its purpose is to create a set of mutually exclusive categories so that the same product is not indexed times in the same category or subcategory. IKEA solves this challenge by organizing all products into descriptive categories. and subcategories.
Directing users to categories that are too narrow can cause them to underestimate the extent and diversity of your inventory. On the other hand, offering too many possible options within the same category leaves buyers overwhelmed. Also avoid superficial main categories – text descriptions that do not lead to a respective subpage. This way you waste valuable virtual area in the limited navigation menu.
Huge header menus cover the screen and hide data about the page being viewed. Since many consumers can access the drop-down menu domain (especially on mobile devices), it’s more productive to keep it visually compact, as Casper does. Additionally, a smart UX practice for eCommerce sites is to schedule a scrolling delay: a minimum period of time that the user will have to spend over the header domain before the drop-down menu appears.
A wait of three hundred to 500 milliseconds is optimal to avoid the habit of “blinking” and accidental activation of the menu. The most productive e-commerce internet sites also use intelligent mouse movement algorithms to analyze users’ cursor movements and expect intentional actions. This is another way to prevent menus or other elements of the online page from being activated by hovering.
The average payment completion rate on e-commerce sites is 46. 4%. If you lose more consumers at this stage, reduce the number of required form fields and checkout steps. The average payment has more than five steps and 11. 8 form fields.
However, many eCommerce sites can operate with a total of 8 form fields. It only asks for information for delivery and payment. Delay creating an account or signing up for the loyalty program until the next screen or a separate step after purchase.
You can request the creation of an account in the following order confirmation email. At this point, the user is excited to complete the acquisition and therefore will most likely complete their account registration or sign up for your loyalty program.
Buyers often rely on verified product reviews when deciding on a purchase. Statistically, the probability of promoting a product with five reviews is 270% higher than a product with no reviews. If your goal is to maximize your conversion rates, design a reviews area. A more productive practice is to demonstrate a numerical rating next to the product, as NIOD does, and then designate the back of the product directory page for detailed visitor reviews.
You can also design a standardized product review form with writing triggers to get more product reviews. For example, provide a drop-down list of possible options related to age, product size, fit they like, or other evaluation criteria that your buyers feel are important. A template reduces the cognitive load a user feels when they see a blank page. This also allows for more valuable feedback and more accurate ratings.
Pop-ups are sometimes considered to be annoying and disturbing, especially when they are automatically programmed to appear a few seconds after visiting the page. Instead of highlighting vital data like a reduction code, feedback form, or live chat as a self-activated popup, design them as static, fixed UI elements.
Purple has added a sticky bar at the top of the header menu for ongoing promotions and has hidden “chat” and “comments” buttons in peripheral areas. All of this information stays within consumers’ reach, but it doesn’t save them from browsing available inventory.
Site visitors use “search” as an alternative strategy when they get stuck in navigation or when they need to temporarily locate express products or pages. Similar to browsing home pages online, the search bar is prominently displayed.
Wayfair cleverly uses a persistent search bar to help shoppers navigate its extensive product catalog. It remains visual as users continue to scroll through product lists. You can also make your search bar more visual by using bolder borders, contrasting background colors, or other fonts.
Reseek plays a vital role in visitor interactions. However, one in ten Internet queries are typically misspelled and typographical errors occur on e-commerce sites. Search autocomplete can help minimize the effect of minor typos on product discovery.
However, many e-commerce sites don’t offer spelling suggestions for autocomplete or don’t provide applicable product effects for misspelled queries. This is an oversight, because the site’s search autocomplete feature can help stores, especially their conversion rates.
On Amazon, the conversion rate for buyers who use the search function on the site is 12. 29% compared to 2. 17% for those who do not use the search function. That’s six times higher conversion rates and more revenue.
Lifestyle and inspirational imagery help shoppers better visualize products in real-world contexts. In addition, a product presentation in the form of a catalog presents an excellent opportunity to upsell. You can offer users to buy the entire “room”, “look” or “routine” and therefore the average price of their order (AOV).
However, locating the products represented or buying the full look can be daunting when you don’t offer a transparent tour of choosing the products on display. More than 90% of top-performing e-commerce internet sites now include links to products featured in Inspirational Images. An alternative option is to arrange the recommended diversity in a carousel view below the lifestyle photography.
Additional layers of navigation can help or hinder product discovery. Small store websites with limited stock should not load too many middle category pages. When you force the user to go through layers of navigation: header navigation, middle category page, and then just product listings, you tire them out before they can even compare products.
Bellroy intelligently provides shortcut keyboard access to all products directly through the header navigation menu. Discovering an attractive product does not require any additional effort on the part of buyers. Research users to see if their navigation layer wants to be tidy.
The purpose of designing your e-commerce is to turn a casual browser into a die-hard logo shopper.
To accomplish this, check out other methods of online page navigation, checkout flow, product presentation, and visitor help for all things related. UX design is an ever-evolving field. Develop new design assumptions and assumptions, then check them on your site to expand a new “best practice” for your brand.
An independent study by Forbes ranks Squarespace, Square, Ecwid, Shift4Shop, and Shopify as some of the most productive eCommerce platforms. Each is distributed as a cloud subscription (with plans included) and offers a competitive diversity of core business functions to design, operate. and market an online store.
The timeframes for creating an e-commerce depend on several factors, namely the duration of the store, the generation selected, the duration of the progression team, and the experience. Simple store developers allow you to start a small online store in less than a week.
However, creating an e-commerce for domestic or cross-border operations can take anywhere from 3 to six months.
The prices of designing an online eCommerce page vary depending on whether you do it yourself or hire a UX designer (or agency). You can create an online store for almost free if you opt for an eCommerce platform that offers customizable store templates. you yourself the fundamental responsibilities of the design.
Prices to design an e-commerce for yourself can range from $3,000 to $5,000 for a small store, to over $25,000 for multinational retailers.
Modern internet design prioritizes large, easy-to-read fonts, layouts that work on both desktop and mobile devices, applicable content, responsive photography and illustrations, and transparent calls to action (visual cues that intuitively show you how to use the site). ). .
Tomas Laurinavicius is a designer and designer. He is the co-founder of Best Writing, an all-in-one platform that connects ads with businesses. He has built several online businesses and is helping startups and grow their content marketing operations. He has worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce.