The foreign company Initiative manages the account, which it had held as part of a release in 2012.
Hertz showed the note but did not comment further. The initiative also declined to comment.
The initiative has collaborated with Hertz since 2009, when it won a competition against Manning Gottlieb OMD and OMD International.
Hertz recently replaced its name globally and brought in a new logo. It implements refurbished high-tech retail outlets around the world, aiming to reflect a “dynamic and modern approach”. Hertz’s London flagship store is in Marble Arch.
Adam
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