Trump Media is launching a new streaming platform on Truth Social, a service that will feature “overlooked” content before launching new channels on other devices, the company announced Friday, although few details remain on the programming that will be offered. .
Devin Nunes, executive leader of Trump Media, said in a statement that Truth will feature content “overlooked by giant corporations or under threat of cancellation,” although Nunes did not specify which systems it would broadcast, while stating that the platform would become “irrevocable. “
Truth will go through “rigorous stress testing” before launching to all Truth Social users, who will access the streaming platform through a “new content delivery network” when they search for more content on the site, Trump Media said.
Trump Media said in a regulatory filing last month the company expects to start generating revenue from Truth+ next year.
Shares of Trump Media jumped more than 5% after Friday’s announcement, preventing a broader sell-off in the market.
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Truth+ will first be available exclusively on Truth Social before launching as an app on Android and Apple devices, followed by streaming apps for home TVs, according to Trump Media.
It’s not yet clear exactly what screens or systems will be featured on Truth, Trump Media has said that the platform will first include news, commentary, weather, lifestyle and entertainment channels. The company said it plans to expand its business in the long term. programming that will feature “Christian content and family content. “
Former President Donald Trump has a net worth of $5. 2 billion, according to our latest estimates. The value of Trump’s roughly 59% stake in Trump Media, totaling 114. 75 million shares, is priced at $3. 2 billion at Friday’s stock price. His net worth rose to around $200 million at times on Friday, and Trump Media’s stock rose more than 6% in morning trading.
Trump Media announced an asset acquisition agreement in a regulatory filing last month, stating that Trump Media would launch an early edition of an anonymous streaming platform in the company’s third quarter, with a full launch expected through the end of the year. Trump’s motion Media inventories have been volatile since their launch earlier this year, adding several double-digit drops, such as a 20% drop in the weeks following Trump’s conviction in his secret trial. Inventory has also increased several times, adding a record increase of 31%. increased on July 14, the first day of negotiation after an assassination attempt on Trump, and a 10% increase after Trump debated President Joe Biden in June.
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