Steven Siebert, a passionate tennis fashion enthusiast in the 1970s. The fashion of Italian tennis, to be precise. Decades later, he felt that the game had lost its flavor, so he introduced a logo committed to Italian fabrics, adapting cuts and elevating the elegance of tennis taste on and off the court. soil.
Based in Southern California, Uomo Sport has strong ties to Italy. Chico Uomo (pronounced Woe-moe) in Italian. The brand’s Donna Sport line, which appropriately recruited tennis player Donna Vekic as its main ambassador, features the Italian word for women, Donna.
“The core will be tennis,” Siebert says. “In my humble opinion, if you have elegant tennis clothes, you will wear them for everything, your pieces will accompany you throughout the day. I make very high-level pieces, very technical. Each piece is made for professional tennis and the purpose is Make it a fundamental garment.
After about five years of activity, Uomo Sport continues to embrace the game that animated its beginnings. With Vekic’s signing in January 2023 and Jenson Brooksby leading the men’s team for the more than three years (at the 2021 US Open, the logo won 162 online orders within an hour of its appearance against Novak Djokovic), the game’s adoption has only grown. Array now adds equipment for Pepperdine’s men’s tennis team, sponsorship of tournaments around the world, recruitment of players and coaches, and presence at high-end resorts and high-profile tournaments.
Siebert calls his garments technical and younger – “it’s a lopass for older men” – and attributes this to the purpose of creating very narrow cuts, moving away from what he calls the boxy taste of other lopasses. Uomo imports all of its fabrics from Italy, from collars to buttons and fabrics, production pieces in Italy and the United States. “We go the distance with the details, the fabrics,” he says. “It’s very expensive, but you can buy less if you buy better. They are essential pieces that you love. “
The brand’s first breakthrough came when he sold it at the BNP Paribas Open in Indian Wells. From there, tournament sponsorships grew, resort and club deals grew, and clothing lines flourished.
“We want people to enjoy our full diversity of everything they want for tennis,” says Siebert, “polo shirts, Henleys, technical equipment, T-shirts, sweaters, tracksuits, socks, caps, bracelets, everything. Then we want to have other pieces that you can use. We think about the entire life of a tennis player, where they travel, time zones and climates. We want things to go well, so that you have fundamental parts.
As professional sponsorships grow, Siebert says his goal isn’t to develop a wonderful team, but rather to believe in individual style. “We like to take each player, coach or team, tailor their personality and how we think they’ll look. “”It’s more productive and involve them as much as they want,” he says. The new relationship with Vekic fueled his interest in fashion, and Siebert called it the most productive for the brand.
In addition to Vekic and Brooksby, UomoSport has signed Danish player August Holmgren, as well as coaches and other players, and Siebert needs to have around 3 men and 3 women at the helm, hoping to bring up a young American player and in all likelihood an Italian player. to the mix.
Donna Vekic brings a cutting-edge look at tennis with Uomo Sport’s Donna Sport line.
Uomo Sport will not lose sight of the importance of tournaments, such as securing an area in Wimbledon Village this summer. The logo has become an official sponsor of the ATP and WTA tournaments and aims to identify an online presence for the logo as a mini luxury area for sportswear and tennis lifestyle. “We need to get other people involved in sports,” Siebert says. “I want people to understand the players and the sport. “
Since dressing in vintage Italian brands (Siebert still wishes he had his Sergio Tacchini tracksuit), he feels like clothes haven’t evolved. “The clothes have been horrible for decades,” she says. “I saw a huge gap in the market, why are they doing better? If we can make the right plays, which is a challenge, if we can do it well, that says a lot about the sport. We have to make those guys the best. ” best they can. ” as cool as possible. “
Siebert says his team is taking a hard look at the details. The brand’s shorts, for example, come with microfiber in the pocket that helps wipe sweat from your hand and fingers, and they have mesh added on the inner thigh to prevent skin from becoming irritated.
Uomo Sport is still busy in early 2023, designing and creating all the pieces it plans to wear this year. We’re already seeing a blue and pink lotus flower for Australia, and then we’ll have a monochromatic desert sand trend. for Indian Wells in March. Expect anything else for Miami with a tropical blue Henley, then lots of military blue and clay for Roland Garros. When you come to Wimbledon, expect to find white sweaters and sweaters in Wimbledon colors. The new women’s line will also continue to grow, described by Siebert as a “modern update with functionality and fit, with a smart combination of technical features without sacrificing style. “
Throughout the process, Siebert takes care of the main points: He has a polo shirt with a spread collar on hand ready to be made while he waits for the Italian fabric to arrive, excited about a fashion-oriented cut for tennis. “There’s a certain weight of the fabric, the way the ball fits in the pocket,” he says. “We consider ourselves to be custom-made, well-fitting garments. We work like crazy to make those pieces correctly. “
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