Digital fashion artist Vesna Stawa has an imaginative approach when it comes to creating virtual couture–she takes inspiration from fairy tales and mythology.
“I design virtual clothing that combines elements of elegant clothing; I call it casual clothes for a fantasy country,” said Stawa, a native of Belgrade, Serbia.
“The surreal, dreamlike floral designs of my pieces are encouraged through Japanese illustrations, as well as artists such as Katsushika Hokusai, while my dreamlike environments are also inspired by the ornate elegance and playful extravagance of the Rococo style. “
Stawa was first given the virtual world because of the freedom it gave him. “Learning three-dimensional skills came naturally, and I felt that through it all, I had discovered the right medium to bring my visions to life in a temporary and sustainable way,” he said. .
“My background in photography also influences how I embrace experimentation as a key part of my creative process, much like my days in the darkroom exploring textures and new ideas.”
Stawa earned his master’s degree in photography in Belgrade before completing a 3D educational program at a visual effects studio. “That’s where I discovered my love of 3D, which led me to virtual fashion,” he said. “Then I learned independently. “
Stawa then took a virtual fashion control course from DressX and Esmod Paris. Last fall, he introduced his own 3D studio, called Orchidea3-d, which focuses primarily on 3D fashion animations. That’s when he started working more on his own. virtual fashion designs.
Dreamy Denim outfit by digital fashion artist, Vesna Stawa
Digital fashion isn’t just for Roblox. This year, Stawa showcased her works at digital fashion events during Milan Fashion Week in February and September organized by tech fashion brand, Izy Studio. She also created a collection of digital garments available on DressX, and some of her AR wearables are available on the virtual try-on platform, Zero10.
“Fashion thrives in virtual art because it offers endless tactics for explicit and private style, from augmented reality accessories to surreal and abstract concepts that go beyond physical limitations,” he said. “With three-dimensional generation and AI transforming production into something more sustainable, virtual fashion is also connecting communities and the way we manage our virtual identities. »
Stawa’s paintings are basically made up of virtual animations. Therefore, when you want to display them in real-life contexts for art galleries or consumer offerings, you use virtual frames. He used to show his paintings to consumers on phones and tablets until he found FRMD, a virtual art framing and fashion company. “Digital art frames are imperative in my practice because they allow me to present my paintings as a complete, immersive concept,” said Stawa.
The Blue Breeze outfit by digital fashion artist, Vesna Stawa
FRMD founder Max Stanisic saw the need to give virtual art and fashion a crisp, professional presentation. “Our purpose is the fashion industry, especially in retail, where it’s about grabbing attention and attracting other people to points of sale,” Stanisic said. “Look at the displays used today in retail outlets or shopping malls: most have glare, poorly formatted content, or non-smooth loops. “
Stasnic and Stawa teamed up last month for their product launch at New York’s Mriya Gallery, opening the exhibition with a panel discussion on how virtual art is transforming industries.
“A key part of our mission is creating an economy for digital artists through our subscription model,” he said. “Clients pay monthly for access to fresh collections, and artists earn royalties from those subscriptions.”
Sunny Garden Corset via virtual artist Vesna Stawa
Some of Stawa’s most attractive fashion work comes with her pastel blue ruffled Sunlit Garden corset or her red-hued Berry Blush two-piece set.
“My designs are encouraged through themes like eternal spring and fairy tales, and the dreamlike setting is as vital as the garment itself,” she said. “As my painting transitions to virtual animation, these photographs are the best natural way to demonstrate the full experience without wasting any of its essence. »
The e-commerce boom has helped fuel a rise in digital fashion. “It allows people to express themselves more freely and experiment with styles in fun, creative ways,” said Stawa. “It’s also a hub for those passionate about technology and innovation, connecting like-minded individuals while transforming how we engage with fashion online.”
Whispering Fairy Dress through Digital Fashion Artist Vesna Stawa
Stawa is seeing digital fashion thrive on social media through augmented reality filters and virtual try-ons. “Gaming platforms like Fortnite and Roblox use digital fashion for character customization, while metaverse platforms like Zepeto and Decentraland integrate it to enhance virtual identities,” she said.
Next, Stawa plans to create her own artistic network in the virtual fashion world. “I’m experimenting with synthetic intelligence and new technologies for a phygital product of the future,” he explains.
“I also want to integrate my illustrations and handmade art into my virtual fashion, combining classic and virtual techniques,” adds Stawa. “Over the next few months, I will explore strategies to bring this fusion to life, adding a personal touch to my creations. »
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