Adaptive fashion is a movement reshaping how the world approaches style and inclusivity. For decades, the one billion individuals living with disabilities have been excluded from mainstream fashion conversations, often left without clothing options that meet both their functional and aesthetic needs. However, the rise of accessibility-focused brands challenges these norms, proving that fashion can be empowering and practical. This shift isn’t just about designing for necessity—it’s about celebrating individuality and fostering a sense of belonging.
Slick Chicks, the adaptive undergarment brand designed to empower individuals with disabilities, is marking a milestone year. After successfully breaking into Target stores through a strategic “crawl, walk, run” approach last year, the brand is preparing to enter 1,225 new retail locations in quarter two of this year. At its core, Slick Chicks remains steadfast in its mission: creating fashion that prioritizes inclusivity, accessibility and empowerment.
Helya Mohammadian, founder of Slick Chicks, comments, “For far too long, people with disabilities have been overlooked in the fashion industry, but that’s a huge missed opportunity. People with disabilities make up a significant portion of the global population, and the demand for inclusive, accessible fashion is only growing. By creating products that meet their needs, we’re not just helping individuals feel seen, valued, and empowered; we’re tapping into a vast, underserved market with enormous potential for growth and impact.”
A report by Coherent Market Insights indicates that the global adaptive clothing market was valued at $15.8 billion in 2023 and is projected to reach $29.8 billion by 2031, driven by growing awareness and demand. Despite this potential, many brands have hesitated to enter the space, leaving a significant gap for innovators to address. Slick Chicks is filling that void and leading the charge for a more inclusive future in fashion.
The decisive moment of Mohammadian came here after his sister confronted headaches of a caesarean section. Giving its postoperative recovery, undeniable responsibilities such as flexion have become incredibly difficult, leaving it physically and emotionally exhausted. Greater problem: many other people fight to dress. This understanding has become the base of slippery chicks.
In 2022, Corporate introduced QVC and broadcast with QVC Live. The first time an inclusive style and intimate logo has been featured on QVC Live. This reveled in the basis of its expansion into target stores.
“We worked closely with Target to build an online presence first, and once we saw success in that space, we were ready to take the next step and go in-store,” explains the founder. This methodical approach allowed them to demonstrate proof of concept and establish trust with one of the largest retailers in the U.S.
Target shelves now stock Slick Chicks adaptive underwear suitable for others with disabilities. These underwear offer features like ties for ease of use. The move signals a developing call for inclusivity in retail spaces. Corporate managements want this to the forefront by offering modern and functional underwear for other people with disabilities, an overlooked segment.
While Slick Chicks has been successful, growing a company focused on inclusivity comes with its own set of challenges. “The biggest challenge has been trying to meet the needs while making sure we compromise on quality or accessibility,” shares Mohammadian. As the business has grown, the team has strongly supported distribution partnerships to manage pressure and meet visitor needs.
Making fashion more available is an ethical imperative and an advertising opportunity that brands can no longer ignore. Al satisfacer los deseos exclusivos de las personas con discapacidad, las corporaciones de moda pueden promover la inclusión mientras operan un mercado en desarrollo con inmenso potencial.
“Rolling back DEI efforts at the federal level feels like taking a step backward,” Mohammadian concludes. “These initiatives are important to making sure everyone, especially marginalized groups like people with disabilities, has a fair shot. When we move away from focusing on DEI, we reinforce the barriers that so many still face.”
Regardless of their ability, everyone deserves to feel confident, empowered and sexy in their clothes. The Slick Chicks venture is simply about announcing good luck: it is about creating a systemic replacement within the fashion industry.
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