There is an intelligent possibility that it has noticed much Cetaphil lately. First, it was the official sponsor of the skin care of Marc Jacobs’ parade on February 2. Then it was the secret behind Miley Cyrus’s magnificent brightness with Grammys. Cetaphil returned to the middle of the scene behind the scene of the presentation of Alice + Olivia, the New York Fashion Week (NYFW). And then there was this Superbowl announcement that has gone viral.
Cetaphil may also seem in their social media flows because they have just presented their first global activation, #FFeofcetaphil, in which they shared that all NYFW delights with 18 influential people around the world, in the distribution of 14 countries. As “Cetaphil Faces”, content creators served as a floor for the NYFW logo. They joined five winners from Brazil, the United States, Canada, the United Kingdom and the competition of Australia, who won by sharing the most productive video on Instagram or Tiktok, appearing how they would prepare for 48 hours with Cetaphil, adding care and care and A good routine appearance, as well as the way they hated their outfit.
“NYFW is a huge global phenomenon,” says Gerry Muhle, SVP & Head of Global Product Strategy at Galderma (the parent company of Cetaphil). “It engages a whole variety of people and that’s why we tapped into that. Also, it’s iconic. And we believe with 76 years of Cetaphil, it’s also an iconic brand. We wanted to build out global awareness for Cetaphil and so it made sense to do that at one of the world’s biggest events [with influencers from] some of our biggest markets. We had folks come from Asia, the Pacific, Europe, Latin America and North America. It was really important for us to get diverse skin types, so we wanted to have a good representative mix of the world.”
The 48-hour time reveled in was not a coincidence. “The explanation for why we have selected a 48-hour window is that we have clinical knowledge around our cetafil moisturizing moisturizer and cetafil moisturizing lotion that shows that it hydrates over a 48-hour era,” explains Muhlearray. NYFW is the best tensile test. People see that those models have a glamorous life, and they do it at a certain point, but a show, their skin goes under a lot of heavy areas, whether it’s cosmetics, drying on their hair, even the fabrics they bring that shoot and from their body. All are triggers for delicate skin. “
In the center of the campaign, it shows how stressful fashion can be stressful for your skin. Just think about it: move from the screen to the screen means main makeup. And all those attire settings result in other fabrics rubbing your skin. Then, there is the fact that NYFW takes position in February, in the depths of winter, an era notoriously complicated for its complexion. Cetaphil cites that 70% of other international people identify that they have delicate skin, which makes their skin satisfied and in the intelligent state it is even more crucial.
“It is a winter peak at this time in New York City, so it is very cold,” says Matthew Meckfessel, PHD, director of Medical Affairs of Galderma. “This environmental facet is your skin. If you have delicate skin, those two points together in combination, put a lot occupied. That your skin is careful and as healthy as possible, despite all external mischief.
alice + olivia by Stacey Bendet Fall 2024 presentation
The 48 -hour Cetaphil face included several activations for two days. Cetaphil partnered with highsnobia for one behind the scene of Cetaphil Pop-Up in Chillhouse on February 10 to offer a moment of rest and rejuvenate the agitated NYFW, which attracted more than 800 people. There were beaters, facial treatments and custom manicures, as well as the Cetafilos Mavenses were on site to answer questions about skin care.
Teaching the influencers all about nourishing the skin was a cornerstone of Face of Cetaphil. Small group sessions with their dermatologist partner, Lindsey Zubritsky, MD, FAAD, a board-certified dermatologist based in the Gulf Coast, along with experts from the Cetaphil team, centered on skin health. “During Fashion Week, makeup and fashion are probably on your mind,” says Dr. Zubritsky. “Makeup is actually one of the biggest triggers for skin sensitivity—it has irritating ingredients, it can clog pores, we’re applying it frequently and wearing heavy layers of it.
“It’s so important this week, and in general, that before you put makeup on, you’re cleansing your skin appropriately and using a cleanser that’s right for your skin type that’s not going to strip your skin barrier and that’s going to continue to hydrate after you use it. Afterwards you want to moisturize your skin and that’s not just for the obvious benefits of repairing your skin barrier, but it’s going to help your foundation and makeup go on better.” Dr. Zubritsky’s cleanser pick is the Cetaphil Hydrating Foaming Cream Cleanser, since the cream-to-foam face wash gently removes makeup, dirt and oil without stripping skin, leaving it fresh and nourished.
Dr. Lindsey Zubritsky applying the cetafil moisturizer in a style of Alice +Array’s scenes . . [ +] Olivia Show
To give the influencers the full NYFW experience, they took a deep dive into the modeling world with a visit to the Wilhelmina offices, a leading modeling agency. There, Dr. Zubritsky and Cetaphil skincare experts gave models the rundown on skincare advice. Then the tables were turned and models shared tips on posing, particularly for taking headshots. “Everyone knows about smizing, but it’s also about looking through the camera,” says Wilhelmina model Penny Lane. “You don’t want to look at the screen of the camera because it feels very short—look through it instead, past the lens. When someone looks at the picture, it’s like you’re looking at them; it really makes a difference.”
How to take a pose was not your only lesson. The coach of the Mandy Dyonne Leveld track, who has framed many elegant faces, took the organization to his walk. In case you wonder, your recommendation is to “push the roof with your shoulders” and stay in a direct line, looking. To give more power to your walk, pretend that there is some water on the floor and that “the level will be a splash,” she says. “It’s the CNS. ” C “means trust. ” N “will have to be very natural. And” s “is strong. You will have to remain safe, natural, strong. “
The Faces of Cetaphil practicing their runway walk with Runway Coach Mandy Dyonne Lieveld (second … [+] from right) at the Wilhelmina offices
To see the ketafil in action on the track, Cetaphil’s faces were invited to Alice + Olivia’s scenes because the models were made for Nyfw presentation. The skin of the models has been ready with serum in the healthy renewal face of Cetaphil because its ingredients are ideal to calm and hydrate delicate skin. Then, to block moisture and supply the elegant canvas better for makeup, the daily facial moisturizer cetafil was applied with SPF 35. The last step was to mix Cetaphil’s moisturizing lotion with a bright shine for a magnificent brightness.
“Skincare preparation is very vital because without it, your makeup won’t sit properly,” explains Elyse Reneau, CEO of Global Beauty, Too Faced, the lead makeup artist for the Alice Olivia exhibition. “Everything will melt your face or maybe become uneven, so it’s vital to prepare and hydrate, especially in winter when other people are feeling a little drier. Skin preparation is everything.
Behind the presentation of Alice and Olivia Fall 2024, two -sided makeup, held at Highlinearray . . [] in New York, Saturday, February 10, 2024
For Alice + Olivia, Reneau’s inspiration for makeup was the collection. “The global concept was how to create portable art that really makes pop art?” She said. “The way we do this is with false eyelashes with blue -eyed shadows. It is definitely a Twiggy Blue game, but a little more portable, a bit bright because it did not have access to all the sparks we have access. The eyebrows are lovely and brushed. We seek to be a halo of color [eye shadow] so that when it is seen, it really looks, actually bright. Postiza eyelashes make a doll look. The cheeks are clouds in love in sweet clouds, a pink dad with dad; The same concept with the lips. Then, the total face is directed with our high moon collision to create this soft but almost velvet texture. »
To download the very maximum productive eye shadow tone, Reneau combined the Sol tones blessing its cake and the Better Than Chocolate palette line from the eyelashes to the forehead. Then, he aligned the tab line with a sapphire lining that killed and leaned it to create a wing, then used the shadow back on the flotation line for a wrist appearance. She trusted post -tabs with the maximum productive sexual eyeliner. “Stacey likes an ultra shaded black line: it can never be dark enough, so I will also put it in its flotation line,” Reneau explains. “Then we are going to shoot the eyelashes, which is the maximum part of laughter. It provides this false doll effect, with only 3 small baby videos” on the line decrease pro lash false.
Behind the presentation of the presentation of Alice and Olivia Fall 2024, makeup through two facets, held at Highlinearray . . [+] Stages in New York, Saturday, February 10, 2024
Having a line of skin care supported through science as Cetaphil behind the scene was appreciated through styles, whose skin crosses many things during Nyfw. “With so many other makeup looks and long days, I will have to be very careful with my skin during fashion week,” explains Evelyn Yañez Souza, a Wilhelmina style that participated in the Alice + Olivia show. “Brands like Cetaphil facilitate the confidence that even if I am blank several times a day and use more makeup than usual, my skin is taken care of. I use Cetaphil daily oil without hydrating SPF 35 hydration and is very well under makeup. It is super nutritious but has a matte and satin finish. My makeup lasts longer when I start with white and hydrated skin. »
For the grand finale, the Faces of Cetaphil attended the alice + olivia NYFW presentation. Gleaming, gorgeous skin was the perfect complement to the whimsical creations by alice + olivia designer Stacey Bendet. “We always think about the garments when it comes to shows and designers, which is important, but they take so much time to create this full look head to toe with the accessories and the hair and skin and they want the skin to show up during the show,” says Kristine Thompson, the US influencer partner who attended the Face of Cetaphil experience. “Being able to be backstage and get a really close and personal viewpoint of the products that they’ve meticulously chose to bring this vision to life is really cool to see.”
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