Using K-Media To Introduce Korea’s Fashion Scene To The Global Stage

The song from the futuristic fashion exhibition in Seoul made its debut on September 23 with an elegantly entertaining addition of interactive K-Media, Fashion, and AR/XR reports. Those who missed Seoul’s debut want to worry. The event, organized through WWD Korea and the Seoul Business Agency (SBA), is about to go global. It is planned to expand the functionality in foreign fashionable men such as New York, Paris, and Milan, to fill Korean and fashion culture in the world.

“WWD Korea’s Runway to Seoul event is a spectacular fusion merging the very best of k-culture—where fashion, music, technology, and entertainment converge in perfect unison,” said Yuna Kim, publisher of WWD Korea. “Our vision is to showcase for the next generation a celebration of creativity and innovation. WWD Korea as a cultural ambassador is passionately dedicated to expanding Runway to Seoul, weaving the vibrant Korean artistry and culture, bridging fashion, music, technology, and entertainment, to the world stage.”

Although the global is more familiar with K-Media in the form of the movie, television dramas and music, Kim discovers that there is rarely awareness of the Vanguardia fashion design of Korea. His makes sense to use Korean pop music and popular actors to present the country’s avant -garde designers to an external audience.

“The expansion of consciousness and the appreciation of Korean fashion on a global scale can be favorable for several reasons,” Kim said. “While Korean cinema, television and pop music have gained foreign popularity, Korean fash cultural exchange.

The event’s fashion shows featured models, celebrities and influencers, including popular Indian actress Anushka Sen. Featured designers included 8 by Yoox; L.e.e.y, Ordinarypeople, Nache, Niche2Night, Kowgi and Mina Chung. Yoox, the global fashion e-commerce platform, partnered with WWD KOREA and SBA on the show’s creative planning side, showcasing their private label. The 23-24 8 by Yoox collection has been described as a tribute to self expression in which the minimalism and iconic volumes of the ‘90s meet bold, funky Y2K aesthetics.

While garments were at the center, the excellently rated occasion also included performances by K-Pop group Kiss of Life, DJ250, Korean hip-hop artist Kimximyada, and auspice dance performances. D-Auspice is an original concept by K-pop dancer/choreographer Ryud, who choreographed many major K-pop concert circuits. In partnership with Creative Studio Galleriex, RTS also featured experimental AR/XR fashion booths and interactive content.

The event was attended by several Korean singers, including Holland, Lee Seung-han, Lee Hwan-hee, Lee Dong-yeol, LOUDI and Sun-yeol, rappers Vapo and Swings, plus k-pop girl groups Cherry Bullet and Nature. Attending k-drama actors included Lee Sang-yun, who appeared in the series Pandora: Beneath The Paradise and One The Woman; Kim Min-kyu, last seen in The Heavenly Idol and Business Proposal, and Ji Il-joo, who appeared in Crash Course in Romance.

As a cultural ambassador, WWD Korea is faithful to extend the track to Seoul and, therefore, bring fashion, music, generation and Korean entertainment to the global scene. To create the event, WWD Korea and SBA also joined the Hera, Juno Hair, Seven Broya, Dipe, Bombardment and Mirororidt brands.

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