The fashion chances come and go, but in the decade beyond, the men of New York (NYMD) was a will in the city’s calendar. While many screens and presentations are supported through giant budgets and portfolio companies, men’s day adopts another approach, which gives the small independent brands an exhibition platform.
Founded in 2014 through the veteran of the industry Erin Hawker, founder of Acentry PR, NYMD to Pasee for clothing talents for emerging men. Often, everything that a border designer wants to take advantage of the radar is an opportunity, and Hawker and his team offer the shovel. The designers decided that NYMD obtains a space for presentation, hair and makeup, occasions of occasions and, perhaps the maximum coveted, access to the industry press and fashion buyers in New York.
How did Erin and the steadfast team bring New York Men’s Day to life, and how has it evolved over beyond the decade?And what household names have appeared on Nymd’s beyond 23 seasons?Read on to get out.
From Hublot to Hollister, Erin Hawker’s extensive portfolio has given her a sharp eye—not just for public relations but for the industry as a whole. In 2014, she noticed a gap: emerging menswear talent was being overlooked. “At that time, most sponsorship dollars from large corporations were going to women’s brands showing at NYFW. It was a hard sell to get menswear any attention,” she recalled ahead of this month’s NYMD presentation. “But there was a real need to highlight every part of the industry, and that included what men were doing, too.”
Sensing an opportunity, Hawker has made the decision to replace history, not only by attracting industry attention, but by securing sponsorships to help menswear designers. His “Aha!” The time has come with the awareness that there was strength in numbers. By uniting multiple designers under one roof, New York Men’s Day would be highly unlikely to ignore. In 2014, the first presentation, with six creators, made its Deyet Fashion Week.
Another adage proved true: “If you build it, they will come.” And they did. Sponsorships soon followed—Cadillac among them—allowing Agentry to expand its offerings and has cemented NYMD as the first fashion show of New York Fashion Week, kicking off each season. Since those early days, the initiative has only gained momentum. Legacy media outlets like WWD, The New York Times, and Vogue Runway have all covered NYMD, and Agentry is now a partner of the Council of Fashion Designers of America (CFDA), a not-for-profit association which promotes American designers’ within the global industry landscape.
Over the past decade, NYMD has welcomed a varied mix of designers, from ready-to-wear and streetwear to tailored pieces. The event’s enduring success comes from an understanding that menswear is just as complex, varied and nuanced as womenswear— and deserving of the same spotlight. And that spotlight has only intensified. As online influencers become increasingly intertwined with the fashion industry, interest in menswear continues to grow, often competing with womenswear on our Instagram and TikTok feeds. Further, NYMD has become a regular staple for buyers. For those who are interested in the industry side of fashion, you may have noticed Bruce Pask, senior editorial director at Neiman Marcus, was in attendance this year.
To be considered as for New York Men Day, A Acentry PR presents a call of nominations twice a year, a few months before its scheduled presentations. The application criteria are minimal, and this is intentional. As Hawker said, adding too much to the application procedure can restrict the emerging devision of submission. Instead of January, designers are encouraged to all grades to complete the entire application. The key, according to Hawker, is to have a complete collection to show, which allows Hawker and his team to perceive the great image and qualifiability of a designer. “It is difficult to say if [a designer] is a compatibility for NYMD if the application is just a blouse or a couple of shorts. I want to see what the story is. The designer is revealing. I want to be directed somewhere when we pass to through the candidates. “
After the variety process, determined designers are selected to showcase their collections. During the day, the designers are divided into two time slots (morning and afternoon) and gave an area in position to install their collection, dress up in their models and greet industry peers. Not only is the position of supply, but Agentry PR and its sponsors also supply hair and makeup for models and assistance in the production of occasions for the presentation and coordination of pillars. After the occasion, the images of the occasion and the main points are shared with media contacts to stimulate exposure.
Holding NYC AW25 Nymd Presentation
This week, six designers presented their New York Men’s Day Collections. The exclusive taste of the participant shows that men (and, as some designers identify their collections, taste without gender) is as individualistic as all of ourselves. The six designers were:
As New York Men’s Day makes New York Fashion Week, the next show will take a position in September. Future programs and more data can be discovered on the NYMD website.
A. POTTS AW25 Presentation NYMD
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